An Interview with Jay Richards, Forbes (Europe 2019) Social Entrepreneurs

Bruno (HE) Mirchevski
Oct 10 · 7 min read

(#00048) — When you find your passion, you have to persevere to make it happen.

  1. Who is Jay Richards?
  2. Forbes 30 Under 30
  3. What is DivInc?
  4. Coming Up With a Business Idea
  5. Dealing With Stressful Times
  6. The Importance of Work-Life Balance
  7. Dealing with Failure
  8. Definition of Happiness
  9. Future Plans
  10. Final Advice

Young people deserve the same opportunities despite their background and social status. They deserve equal treatment and someone to believe in them and appreciate their abilities.

Unfortunately, many kids face inequality due to various reasons even in this day and age, and it’s time to put an end to it.

The story I am about to share with you is inspiring and encouraging. It’s about a young man determined to change the lives of children whose capabilities are undervalued by society, driven by his own struggles as a kid growing up.

Jay Richards is working on helping those children get their equal treatment and increase the number of diverse startup founders. He is the Founder of DivInc, a company that does community outreach and runs programs for children aged 11–18 that come from disadvantaged backgrounds.

Jay says that his idea for launching this business was born out of frustrations due to the lack of opportunities for children of different backgrounds, including himself while growing up.

Together with his team, Jay is trying to change these children’s future one step at a time, and his efforts have earned him a spot on Forbes’s “30 Under 30 Europe 2019: Social Entrepreneurs” list.

If you want to know more about Jat Richardson and DivInc, I warmly recommend everyone to keep reading the interview I recently made with him.

Enjoy it!


Bruno (HE) Mirchevski (The Logician):

Hi Jay, and welcome to this interview! Before anything else, I would like to thank you for taking the time to be a part of this mission! Now, can you introduce yourself? Who is Jay Richards? How did you choose the career that you have today?

Jay Richards:

I am the 5th of six children from migrant parents.

From getting involved in robbery while at school to now the Founder of DivInc and a Forbes 30Under30 entrepreneur, I credit my Business Studies teacher at school for guiding my sense of entrepreneurship in the right direction at the right time and now I aim to help young people to get a head start by providing them with unbelievable opportunities.


Bruno (HE) Mirchevski (The Logician):

I would also like to congratulate you on being among Forbes 30 under 30! Did you see this coming? Have you ever dreamed of being where you are today? What do you believe most contributed to this success?

Jay Richards:

Haha, thanks. Definitely didn’t see it coming, I couldn’t have dreamed of being where I am. I had some crazy dreams and I’m grateful for the journey I’m on!

I think a shit ton of prayer haha, not just from me but my mum and my nan too. They have always had my back and now I’m living proof that prayer works!


Bruno (HE) Mirchevski (The Logician):

You are the founder of DivInc. Do you mind telling us how was your business born? What are you most proud of? What makes it different?

Jay Richards:

DivInc was born out of my frustration with the lack of opportunity for underestimated young people. It was born from my own personal experience of this lack of opportunity growing up.

I am most proud of my team, I am surrounded by superheroes and it makes my life much easier and exciting.

DivInc is different because we truly love people. We love the generation we get to work with and the brands we get to help Gen Z to collaborate with.


Bruno (HE) Mirchevski (The Logician):

How hard it was for you to come up with a business idea? Did it come naturally or did you look for it? How did you know this is the right business idea for you?

Jay Richards:

I wouldn’t say it came naturally, but I just wanted to provide awesome opportunities for collaboration. I could see brands wanted access to the best-underestimated talent but they just didn’t have the pipeline.

When you find your passion, you have to persevere to make it happen. This business is right for me because I love people. It sounds cheesy but I want young people to succeed and for brands to create shit they’re proud of because it’s authentic and unique.


Bruno (HE) Mirchevski (The Logician):

What would you say is the hardest part of your job? How do you deal with difficulties and stress? How do you calm yourself at stressful times?

Jay Richards:

Switching off, I love what I do, so it’s tough to take time away from the business. But I have to be strict with myself, I take evenings and weekends off so I can relax and recharge to ensure I’m always operating at my best.

I go to the gym in the morning 5 days a week and meditate as much as possible, it helps me to stay balanced. I still get super stressed at times though.


Bruno (HE) Mirchevski (The Logician):

What is your definition of work-life balance? Why is it so important? Please explain.

Jay Richards:

I believe in work-life harmony, I believe life is fluid. Sometimes some things may need to give way to other things but largely everything works in harmony. We need time for family, things we enjoy as well as work.

Burnout will kill us if we don’t take the time to recharge.


Bruno (HE) Mirchevski (The Logician):

Have you ever failed before succeeding in business? If yes, how did you recover from failure? What are the best ways of improving the mindset?

Jay Richards:

Yes, I fail all the flipping time!

I’ve had many failed businesses, from clothing labels to a real estate business, they all burst into flames (not literally).

I recover from failure by making sure I learn from them, I write down 2 positives and 2 challenges from the failure.

I find the best way to improve your mindset is to get around other people doing awesome things because they inspire you to keep going.


Bruno (HE) Mirchevski (The Logician):

If you were not running your own company, what would you be doing? How do you spend your free time? What are the things you most enjoy in life? What is your definition of happiness?

Jay Richards:

If I wasn’t running DivInc I’d probably be running something else, I love business, I would have tapped into another passion and launched something else!

I love mixed martial arts, motorbikes, traveling, reading, and the gym. If I’m not working, I’m probably doing one of those things or chilling with family or friends!

I love playing computer games in my free time, especially Battlefield V!

Happiness is getting to do something I love every day.


Bruno (HE) Mirchevski (The Logician):

Let’s say it is the year 2030. Where are you and DivInc by then? What is the biggest goal you want your company to achieve?

Jay Richards:

Love these type of questions!

2030, we’re a global talent agency helping phenomenal brands to collaborate with millions of underestimated Gen Z!


Bruno (HE) Mirchevski (The Logician):

Finally yet importantly, what is the piece of advice that changed your life completely? Why?

Jay Richards:

“You can’t burn the candle at both ends, learn to look after yourself!”

Often the best ways to develop a business idea and successfully present it to the world is by finding things that disappoint, frustrate or bother you, and think of a feasible solution for the problem.

Not only will you help yourself that way, but you will also help others who are in the same situation as you are, and have dealt with the same problem.

I hope that Jay’s story inspired and motivated you to discover your passion, and once an opportunity presents to you, do everything you can to make it happen.


“The Mission to Empower 1 Million Entrepreneurs”


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The Logician

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Bruno (HE) Mirchevski

Written by

The Logician (Dreamer) 👁️ Don’t follow me. I am lost too!😎 Founder of HE Group - www.hegroup.info (Investor) 📈

The Logician

The Official Publication of The Logician

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