After establishing HE Group, I decided to take my game one step further. And, I am very glad I did so!
The end result was The Logician. Let’s go over this together.
Personal branding is a concept I was always a big fan of. I was prepared for it without even realizing. I understand its importance and the idea behind it, so it truly is fascinating.
Being fully aware personal branding is one of the most crucial factors for success, I made the decision to start working on creating one of my own.
The times have certainly changed and today, millennials are more likely to trust and believe in individuals rather than companies. This comes as no surprise.
Led by the common stigma that companies often deal with lots of customers simultaneously, people find it hard to believe that a certain company will put their needs in the first place. Which often, is not the case, I must say.
However, it is not a surprise why working with one person is a more acceptable idea than working with a large team. And that’s exactly why I want to build that connection with my clients.
Ever since I was a little child, I had a huge passion for writing. This combined with the gathered knowledge over the years, my light bulb went on. I got an idea.
I wanted to make the world hear my voice.
I wanted to speak up, and the only way to do this was to start my own personal brand.
HE Group is an organization that invests in ideas and ambitious individuals, and I was the first person to invest in my own idea. From then on, I developed a vision of using my very own voice to empower as much as I possibly can. I want to connect with the people and show them the real me.
The main goal of this human investment is to change people’s lives on a global level.
I want to make an impact on people’s lives. I want to be known by giving helpful and logical advice, to contribute the world with my ideas, and to make my personal branding product something that people will use it to grow.
I want to be a logician, a thinker, an inventor. And I want the world to know it.
As with pretty much everything in my life, I will not stop here. I intend to help other aspiring entrepreneurs in creating their own brands and having their own voices heard.
My mission is to empower one million entrepreneurs!
And, I won’t stop until I do.
Yes, I know it’s a challenging end goal. But I am working towards turning it into reality and The Logician is just the beginning.
Being fully aware we all have the power to motivate and support each other, this is one of the biggest goals I have set for myself.
Branding, either it is a person or for a company, is a very important part of the business. It is the main factor of distinguishing of your company apart from the competition. And, who would not like to be recognized?
The main difference between personal and business branding is that personal branding helps you rise as an individual. Personal branding gives you a recognizable image and a unique voice that your fans, readers, and followers will grow to recognize.
You will become the face they recognize, not the company logo. They will trust your own words and will connect with you deeply.
Truth be told, personal branding is a matter of preference before anything else. Therefore the whole concept behind The Logician was to find ways to connect to the audience. To be able to grasp the attention and earn the trust of the people, by setting up good examples, and by empowering.
My business was growing, so I decided to grow as well.
What is The Logician?
By now you have an idea of what The Logician is.
It’s a personal branding product created under HE Group, and hopefully, it will be the start of something much much greater.
The idea to do this goes back to March 2018 and was one of the many projects we were working on at that moment. We had our hands full, but it was not impossible.
Nothing ever is.
We made plans, strategies, and have many more ideas about where this is going to go from here. One of the main approaches was to be present on social media, as something that is of exceptional importance when building a brand, no matter the type of it. Each and every one of them is and will be used through a different approach in order to maximize the influence of social media as a tool in branding.
Why The Logician?
Because you need someone you can trust.
I already mentioned the benefits of owning a personal brand. In a world with large corporations and little to no ethics, people tend to doubt companies and their products. They would rather connect with something or someone that gives them a sense of trust.
The moment your audience gets to know you better, only then will you consider yourself prosperous. And it’s then when you truly start growing as a person, and as a business owner.
The thing is, we all need to communicate with each other, and that means me and my audience as well. Many companies and business owners that don’t focus on this, rarely ever grow on a long term.
However, probably the main reason I started with personal branding was that of my keenness to communicate my ideas with the world. Not only this, but I can express myself easier and everything I stand for.
It’s a win-win situation. I can share my worldviews with my audience, and they can get a clear vision of who I am and whether they like me or not.
Remember, You Are Your Own Brand
The Logician, as a personal brand, strives to leave an impact on a global level, by empowering and sharing knowledge, and overall by being useful to the people.
Branding has many benefits and is, without a doubt, a necessity when running a business no matter how big or small it is. The brand will distinguish your product form everyone else’s with the purpose to sell more.
But, a personal brand separates YOU from everyone else.
It won’t be easy, but it’s worth it.
You are your own brand. Your thoughts, ideas, opinions. Everything you do tells a little story about you. So why not share this with the world? And more importantly, why not share this with your audience, the potential customers that need a friendly and familiar face behind the product or service they want to buy?
The Logician will connect, inspire, and empower.
And you can do the same!
With such a dream in mind and heart, I tend to keep everything I do, motivational. This goes for any kind of content I post, and if you were looking for that kind of motivation here, you are free to check my content.
Besides, you can not only feel motivated but you can also learn a lot about entrepreneurship and businesses. There truly is not a field I try to stay away from, as I never know who might need a push in their life.
People not believing in me made me who I am today, and I best know this feeling. But, you shouldn’t, because I believe in you!
This is just the beginning.
Become a part of the revolution!