A Survey of 19 Countries Shows How Generations X, Y, and Z Are — and Aren’t — Different

by Henrik Bresman and Vinika D. Rao

In a survey of 18,000 professionals and students across these three generations from 19 countries, we found some important differences in their aspirations and values. We hope that results from this survey, conducted by the INSEAD Emerging Markets Institute, Universum, and the HEAD Foundation, will be useful to companies seeking to retain, develop, and attract employees from these talent pools. However, it’s important to note that our findings are a snapshot of where these employees are at thismoment in time; employees’ needs and expectations often evolve over the course of their careers, and we hope future surveys will update these findings. (Read the full article)