Create Value for Your Business with Intellectual Property

By Philip Omictin

Last June 29, 2017, the Philippine Retailers Association (PRA) held its Q2 General Membership Meeting at the Novotel Manila in Cubao, Quezon City. The main theme was “ Branding: How to Use Intellectual Property to Create Value for your Business”.

The first speaker was Mr. Kenan Yorucu, Industry Advisor for Cisco, who talked about cybersecurity as a growth enabler in the retail industry. His speech also covered the areas of data privacy in relation to retail companies, and how they can protect themselves in this age of digital disruption.

Atty. Ferdinand Negre, from Bengzon Negre Untalan Intellectual Property Attorneys, next spoke about how to use intellectual property to create value in branding. He shared some insights on how MSMEs (Micro Small and Medium Enterprises) can compete in the global market using globalization and technology. He also highlighted success stories of good branding strategy and the right use of intellectual property to create value, such as Yellow Cab and Potato Corner — both Filipino companies who started small but now have global presence.

Details on registration and protection of trademarks were discussed by Atty. Jesus Antonio Ros from the Intellectual Property Office of the Philippines. He shared the rules on registrability of marks, maintenance requirements, and details of the Madrid protocol or Madrid system, which is the primary international system for facilitating the registration of trademarks in multiple jurisdictions around the world.

Near the end of the program, new and re-enlisted members of the PRA took their oath of membership, including John Clements’ Senior Vice President Mr. Mario Biscocho.

The PRA is recognized as the national organization of retailers and suppliers in the country. All major players in the retail industry, such as SM, Robinson’s, Ayala malls, Rustan’s, Araneta Center, Bench, Mercury Drug, Penshoppe, National Bookstore, etc. are members. There are over 400 member companies, representing more than 700 store brands and accounting for over 10,000 outlets all over the Philippines. PRA is the “Pulse and Voice of the Philippine Retail Industry.”

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About the author:

Philip is currently a managing consultant of the Executive Search and Selection Division of John Clements Consultants. Prior to joining John Clements, he worked for several companies like San Miguel Corporation, Petron, Smart Communications, and International SOS. He graduated from UP Diliman, with a Bachelor of Science degree in Industrial Engineering. Outside of work, Philip is into music, basketball, and video games.