Facebook 101

Written by Rudee Mae Carnaje

Based on a global survey done in January 2017, the Philippines ranked first in the world for the amount of time an individual spent on social media, with an average of 4 hours and 17 minutes per day.

And speaking of social media, with currently over 2 billion monthly active users worldwide, who hasn’t heard of Facebook? It is the most popular and most used social media platform in the Philippines, placing us sixth in the world for having the largest number of active Facebook users (60 million). 
The amount of time we spend on Facebook makes all of us, somewhat “experts”, one way or another. As the number of Facebook users continue to increase each day, our Facebook accounts can definitely help us build strong personal and corporate brands; however, one wrong click can also damage our reputation and haunt us for a lifetime.

Here are some tips for boosting your online presence on Facebook:

Customize Your Post’s Audience

Depending on your purpose, you can customize the audience of every post you create on Facebook. If it’s for marketing purposes or if you want to reach more people (even those you are not directly connected to), you can choose to make your post public. In contrast, if you just want specific people to see your post, you can choose from several, easily customizable options.

Take Control of Your Profile

Your profile/timeline defines who you are on Facebook. To ensure that posts on your profile add value to your personal or corporate branding and not the other way around, make sure to check and evaluate your “Timeline and Tagging Settings”. Don’t just approve any tag, I personally suggest reviewing all tags first before those appear on your timeline.

Usage of Tagging, Hashtags, and Check-In

These three features of Facebook have been proven to increase the reach and engagement of each post. When you tag people, you notify them about your post, which could also appear on their timelines — depending on their “Timeline and Tagging Settings”, of course. This allows your post to earn more likes and comments, even from people not included in your personal network. Hashtags, on the other hand, are used to categorize content and track specific topics on Facebook. By using hashtags, you increase the chances of other people checking your posts, especially if your hashtags are widely used and searched. Lastly, checking in let’s your audience know where you are; it can serve as an “add-on” to catch your audience’s attention.

Unfollowing Friends

If any of your friends “annoy” you by posting about things you are not interested in, constantly ranting, or abusing their freedom of expression, you can simply unfollow them. Unfollowing allows you to stop seeing unwanted posts on your news feed, while still staying connected. They can still see your posts and message you — they wouldn’t even know that you actually unfollowed them. In addition, you can choose to follow them again anytime.

See First

In contrast to unfollowing friends, the “See Firstfeature allows you to see posts or status updates you’re very much interested in. These friends will appear at the top of your news feed each time they share something new. You may also use this feature on pages you like.


We commonly use this feature to search for profiles, pages, hashtags, events, places, and even key words or phrases, but not all of us know that we can actually search for profiles using mobile numbers. Though this is not applicable to all accounts, this is something that is really interesting. You can try searching for your own number and see if it will lead to your profile. If you don’t want to be searched through your mobile number, you have nothing to worry about — this can be changed in your “Settings” panel.

My Day/Stories

If you want to share something on Facebook, but you don’t want it to be on your profile permanently, you will love “Stories”. This new feature allows you to upload photos and videos in real time, which will automatically be deleted after 24 hours. Isn’t it cool?

These are just basic things we need to know in order to maximize the use of Facebook. At the end of the day, we take control of our own Facebook accounts. Nowadays, some people argue that Facebook is personal and has nothing to do with work; but as social media continuously evolves and influences our lifestyle, we need to accept that it now plays a vital role — even in our careers. We need to make a collective effort to help ourselves and our respective organizations become brands that stand out among the rest. A good personal branding reflects on your organization and vice versa.

“To build a strong corporate brand, you need brand ambassadors — employees who are thoroughly engaged, connected, and committed.” — Forbes

Are you ready to become your company’s brand ambassador?

Please visit and join the John Clements Talent Community.

About the author:

Rudee Mae Carnaje is a Learning and Development Associate of John Clements Consultants, Inc.