JCCI-EDI Sales Conference: The Day After Valentine’s by Chesca Gardaya

Marge Friginal-Sanchez
John Clements Lookingglass
3 min readMar 1, 2020

Valentine’s Day was originally the feast of St. Valentine, who married soldiers in secret Christian ceremonies during the Roman era. His reputation — believing in the importance of love in a chaotic time — is legendary. Fast forward to today, Valentine’s Day is observed as a day for expressing love between family members, friends, and most especially romantic couples. It is then fitting that the JCCI-EDI Monthly Sales and Production Conference for the month of January 2020 was held the day after Valentine’s. The conference is an avenue for John Clements and EDI to recognize and reward the efforts made by the sales and production teams.

The host for this conference was Staffbuilders Asia. To ensure that love was truly felt, they prepared roses and an icebreaker for the attendees. In keeping with the love theme, SBA invited Ms. Grace Lorenzo of Trends and Technologies to discuss the 5 Love Languages and how to effectively use them at work.

The 5 Love Languages

At the start of the session, Grace gave out a questionnaire to identify which of the 5 love languages a person uses to express love. Once everyone answered, she then proceeded to discuss the love languages. Below are the 5 love languages and how they can be used in the workplace:

1. Words of Affirmation

This love language is for people that need to hear their partners declare their love and appreciation through conversations, phone calls, or through any medium that could express sincere kindness and love.

To use it in the workplace, say that your subordinate did a “good job” and let everyone know how much you appreciate the work they have been doing.

2. Gifts

The person that has this love language thrives on love, thoughtfulness, and effort behind a gift. For them, actions speak louder than words. The act of gift giving tells your partner or workmate that you cared enough to go out of your way to get something they like.

3. Acts of Service

This language includes anything you do to ease the burden of responsibility, like doing chores, helping them out on a project, or even just being available for them at work. The idea is that you are doing these to make their lives easier.

4. Time

For this love language, undivided attention and quality time is the key. Spending time getting to know them is what the person appreciates.

5. Touch

People that speak this love language thrive on physical touch. Communicating through touch calms, heals, and reassures. In the workplace, a simple pat on the back for a job well done is recommended.

After the session, FTW made a presentation on the data they analyzed in JC3.

Finally, the winners for January are Carlo Lao of ESSD for Sales, and Nerissa Palo of EDI for Production.

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About the author:

Self-confessed ambivert Chesca is a bibliophile and a music lover. This mother of two loves trying out something new, especially when it comes to food and beauty.

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