The LumeryExperimentation as a business function: what to focus on?Experimentation as a craft is about enabling others with the knowledge, tools, and processes to achieve a stronger, more informed outcome.May 5, 2022May 5, 2022
The LumeryThe source of truth — CDP or CRM? A cautionary tale & 6 questions to guide youA CDP should be firmly on the radar for enterprise businesses. One way or another, you’ve got to present a consistent experience.Dec 8, 20211Dec 8, 20211
The LumeryFuel to the fire — A short guide on testing your value propositionsThis short guide will take you through a process to effectively stand up a stream of testing that is geared to continuously refine your…Oct 5, 2021Oct 5, 2021
The LumeryCreating meaningful experiences within your mobile appAs you look at your app, there should be one goal: Delivering dynamic and focused experiences that predict a customer’s needs and achieve…May 3, 2021May 3, 2021
The LumeryHow-to move your mobile app into being a utility for customers.For customers, usefulness is at the height of brand experience. Here’s a guide to using your mobile app to sharpen your competitive edge.Feb 15, 20211Feb 15, 20211
The LumeryCustomer retention: The key to catching long-tail returnsWhen customers are taken for granted, they have a knack of disappearing. It’s one thing to set our annual marketing targets based on…May 26, 2020May 26, 2020
The LumeryStop Overlapping Your Customer Experiences: How To Manage Personalisation At ScaleThis is one of the most intriguing aspects of personalisation and how to manage it at scale.Apr 20, 2020Apr 20, 2020