The LumeryPersonalisation isn’t dead, it’s misunderstoodThere are a lot of cheap shots fired at personalisation — as though it’s just another buzzword.Sep 13, 2022Sep 13, 2022
The LumeryNetwork 10: Winning the audience through content or experience?Network is setting itself apart from other services by delivering the value that their audience is looking for.Jun 20, 2022Jun 20, 2022
The LumeryData Governance Framework: How to level up your data management practiceWhile the term ‘Data Governance’ will be nothing new to many of you , the definition of what it encompasses has evolved in a big way.Jun 8, 2022Jun 8, 2022
The LumeryBring rigour to omnichannel marketing measurement with these three dimensions of attributionWe’ll explore how they work, the challenges they solve, their limitations, and how they can be used together to achieve a comprehensive…May 11, 2022May 11, 2022
The LumeryExperimentation as a business function: what to focus on?Experimentation as a craft is about enabling others with the knowledge, tools, and processes to achieve a stronger, more informed outcome.May 5, 2022May 5, 2022
The LumeryDr. Melanie Irons appointed as The Lumery’s Director of Organisational DevelopmentThis appointment signifies another strategic step that The Lumery is taking to continue being a workplace that is proactive about the…Apr 5, 2022Apr 5, 2022
The LumeryHow many more days will you wait until action is taken?It has been 520 days since you were first made aware that the legacy Google Analytics — Universal Analytics (UA) was being replaced by…Mar 18, 2022Mar 18, 2022
The LumeryRetail Analytics: A Measurement Framework Going Beyond Vanity MetricsA framework to deliver growth, nurture retention, build brand, diagnose and predict key retail influencers for marketing planning.Jan 24, 2022Jan 24, 2022
The LumeryThe source of truth — CDP or CRM? A cautionary tale & 6 questions to guide youA CDP should be firmly on the radar for enterprise businesses. One way or another, you’ve got to present a consistent experience.Dec 8, 20211Dec 8, 20211
The LumeryFuel to the fire — A short guide on testing your value propositionsThis short guide will take you through a process to effectively stand up a stream of testing that is geared to continuously refine your…Oct 5, 2021Oct 5, 2021