Why India needs more marketing campaigns like ‘Rally For Rivers’.
It was the last day of my inner engineering program, when in the final commencement the Isha volunteers briefed us about the ‘Rally For Rivers’ campaign.
What this rally is not:
— Not a protest or agitation.
What the rally really is for:
— Elevating awareness for the depleting rivers.
— How trees can help us save rivers.
— A detailed ‘draft policy recommendation’ (Which suffices long-term solution to rejuvenating India’s rivers) for the Government of India.
*Find the rally detail links in footnotes. The RFR Campaign website embodies following details:
1. Why are our rivers dying and its effect on everybody consuming water.
2. A comprehensive study of the depletion reason for all the Indian rivers, its economic significance and recent disasters with detailed case studies.
3. Draft policy recommendation for revitalization of rivers in India.
4. Variegated solutions by foremost scientists and environmentalist experts.
5. The awareness rally details.
6. Providing volunteering options like ‘Join the RFR Army’, creative art and writing contests for schools/colleges all across India, YouTube video submissions, etc.
7. Archive of all supporters with twitter threads #RallyForRivers/#StandWithRivers.
And now, why India needs more such campaigns?
Indian youth always has been impetus to all the protests in past, whether it by roasting the protest cause and victims through memes or coming up with abounding mockery in YouTube videos. There are numerous brand agencies, strategists and companies all across the web and globe which have spent billions on digital marketing, branding UI/UX campaigns and still not reaped notable upshot. But, aligning emotional inclusiveness in the nucleus of digital marketing would help to reform lives and the country.
Yes, there also is segment instinctively suspicious about the entire RFR campaign, but let the campaign so pragmatically valid and revolutionizing not be marred by slight suspicion. Campaigns like ‘Rally For Rivers’ can be tools for insights to liberalism. We need to understand that carrying out campaigns like RFR and not protests can transfigure wellbeing of nation. With ubiquitous digital marketing food, health, apparel, products, etc. campaigns across India, it has failed several manifestos by simply transmuting action plans and flow which to some appear, plain daft.
Movements (Products/startups/brands/companies) which have emotional intelligence in crux, allow action to multiply powerfully across the well-being landscape and eventually becomes indispensable ingredient to sustainable headway. Campaigns gradually decay not because of iteration but a stagnant middling approach. Similarly so much of the ‘product’ can simply venture in our minds and for us to act long enough, if just it finds a marvelous campaign.
Brand campaigns which are so emotionally inclusive ceases to stay submerged. Gone are the days when a nation thrives by its government alone, instead if bountiful with campaigns like RFR, the nation inevitably flourishes. Such motley campaigns if assembled, presents a full-fledged nation. The badge to Indian well-being is not the kingdom of government alone, but instead these sublime, emotionally intelligent diminutive campaigns.
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