What is the Greenfield Opportunity ? and How to Discover It Online ?

A “greenfield” is a market that has never been commercially exploited.

A true greenfield opportunity is rare and interesting because you have the opportunity to define a market on your own terms.

You could try to find any greenfield in your market. When you discover one of the unknown land to mine, it will always give you a competitive advantage against others.

For instance, we can assume that the “Purchase Intention” could be a greenfield opportunity as one of your acquisition factor. According to your research if you and your competitors haven’t been acquired any customers in consequences of the social data text analysis, it meas that you have the greenfield opportunity in this specific area.

Consequently, you may want to analyze the social raw data to see that if you will find any conversation path which will be helpful to determine a potential customers. Twitter, instagram, forums or blogs are the most convenient medias to look for these conversation paths which includes people needs and desires about any of your products. You can see some examples in the graph below.

You may find these conversation paths helpful below to determine your own search queries

· “I want a new car” <> this path helps a car dealer

· “I can’t gain weight” <> nutritionist

· “I can not wake up early” <> smart alarm application

· “Summer is coming. I am so excited” <> travel agency

We can find countless examples, conversation paths and we can determine specific search queries for our company.

If you need any help about how you can convert this into a customer acquisition opportunity in your marketing operation, please let me know. I would like to help you straight out.

About The Author

Semih Dilek is the Digital Marketing Professional and Growth Analyzer. You can connect with him on Twitter, Google+, or LinkedIn.