Philip Kotler on The Future of Marketing
Four lessons by the father of modern marketing
Dr. Philip Kotler, an American marketing author, professor, and consultant, best known for defining the marketing mix or also known as the 4 Ps — product, price, promotion, and place. He is an author of over 60 marketing books including Marketing Management, Principles of Marketing, Marketing of Nations, and others. Kotler is widely regarded as the Father of Modern Marketing.
Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.”
If you studied a Marketing degree, you most likely used one of the many Kotler’s books. Down below, I explored some of his insightful quotes and speeches, and how they relate to my personal experience as a marketer.
Big Data and Customization
Digital media is the best thing to happen to marketing in recent times. Now messages can be customized for distinct groups and individuals. By analyzing Big Data, one can identify the best prospects and the appropriate messages to deliver. -Kotler in Forbes India interview
The importance of data in marketing is undeniable. From small businesses to giant corporations, everybody needs to use data to…
