How to market SaaS products

Christina D. Warner
Marketer’s Guide to the AI Galaxy
2 min readAug 11, 2021

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Marketing a SaaS business is different than marketing other products and services. The key to success is the quality of your strategy — are you going to let the software do all the work, or will you be involved in the process?

Here are three tips for marketing your SaaS business effectively:

1) Create a Buyer Persona

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