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The Modern Marketer’s Edge

Testing what’s next in Marketing, Strategy and Tech

Product Marketing Reloaded: The AI Awakens

3 min readMay 12, 2023

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Description: Improve your product marketing with AI. Learn how AI can help you streamline your marketing strategy and increase sales with expert tips and insights.

Artificial Intelligence (AI) is no longer a futuristic concept from a sci-fi movie. It’s here, it’s now, and it’s revolutionizing the way we market our tech products. However, leveraging its potential to bring about successful marketing campaigns can be tricky. Marketing with AI requires strategic planning and the right approach to stay ahead of the curve. In this blog post, we’ll discuss ways to make AI work for you and explore how product marketers can use it to their advantage.

Predictive Analytics

AI technology has proved to be a game-changer for marketing in the tech industry. One area where AI has proved helpful in tech product marketing is predictive analytics, which can help identify potential customers, forecast sales, and optimize advertising strategies. AI can also be used for sentiment analysis, helping companies understand how their customers feel about their products and how to improve their marketing strategies. In addition, AI can automate routine tasks such as data entry and reporting, freeing marketers to focus on more creative and strategic efforts.

Customer insights

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The Modern Marketer’s Edge
The Modern Marketer’s Edge

Published in The Modern Marketer’s Edge

Testing what’s next in Marketing, Strategy and Tech

Christina Diane Warner
Christina Diane Warner

Written by Christina Diane Warner

Recognized marketing leader with a proven track record in driving growth

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