Indiana Jones and a Super Simple SEO Hack
Quick Check Even Many SEO Experts Skip
It’s one of the iconic scenes in the Indiana Jones movie franchise.
And it relates to a super simple, yet super important, SEO hack. A hack that can stop you from producing and optimizing content that has little chance of ranking for the keyword you’re targeting.
Here’s the scene:
Toward the end of Indiana Jones and the Last Crusade, Indy finds himself in a temple that houses the Holy Grail. The Cup believed to hold the power of immortality.
But he’s not alone.
One of the movie’s bad guys, Walter Donovan, is also there. With a gun.
The greedy Donovan, craving immortality, wants a swig from the Holy Grail. But there are dozens of cups to choose from and drinking from the wrong cup is a fatal mistake.
As the Grail Knight warns Donovan:
“You must choose. But choose wisely. For while the true Grail will bring you life, the false Grail will take it from you.”
Unfortunately for Donovan, he relied on someone to choose for him who didn’t have his best interest at heart.
His big ego was convinced the gold and bejeweled cup picked for him was made for the “King of…
