The 4 Eternal Pillars of SEO

Adam Kreitman
The Marketing Advocate
4 min readDec 6, 2022

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Why Google Algorithm Updates Shouldn’t Be Sphincter Clenching Events

Image by Dmitry Abramov from Pixabay

I’m a sucker for a good spy/detective thriller book.

Jack Reacher. The Gray Man. Gabriel Allon. Mitch Rapp. Orphan X (my new fav!).

I love how these badasses are always prepared for anything that comes their way and can stay calm in the face of chaos.

The Importance of Having a Core Set of Rules

They rely on their extensive training, experience, and…

… a core set of rules to effectively navigate a world where stress, panic and bedlam reign.

Orphan X has his ’10 Commandments’ including:

  • One mission at a time
  • Never make it personal
  • How you do anything is how you do everything

Jack Reacher has:

  • Eat when you can because you’ll never know when you’ll get the next chance
  • Try to look unimportant; they may be low on ammo
  • Never hit a woman unless she’s trying to kill you

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Adam Kreitman
The Marketing Advocate

Middle-aged marketing nerd writing for middle-aged biz owners @ TheMarketingAdvocate.com. Owner @ Words That Click. Dad. Not necessarily in that order.