PinnedTom RuwitchThe Secret to Terminate Mice AND Marketing FrustrationThe mouse was mocking me.Dec 15, 2022Dec 15, 2022
PinnedNametagscottYou Can’t Handle a Two-Week Spike in Website Traffic!A lesson in marketing resilience from A Few Good MenDec 15, 2022Dec 15, 2022
Tom RuwitchWhat Can You Learn from an Old Maid?When I was a kid, I remember my relatives talking about some Great Aunt I’d never met. They called her an “Old Maid.”Feb 8Feb 8
Tom RuwitchWhy You Shouldn’t Be Afraid of Fear in Your Marketing…My wife and I recently woke to a loud “thud.”Feb 1Feb 1
Tom RuwitchThe Story Behind One of the Greatest Ads EverIn 1925, John Caples was a rookie copywriter working on an ad for home-study piano courses.Jan 18Jan 18
Tom RuwitchHow a Nine-Word Story Sold MillionsOne of the great business stories of all time is also one of the shortest.Jan 11Jan 11
Tom RuwitchEar Doctor Normalizes WaitingI caught a radio ad recently for an ear doctor who encouraged listeners to get their hearing checked.Nov 2, 2023Nov 2, 2023
Tom RuwitchRed Delicious Apple…Or Is It?The last time I ate a Red Delicious apple, I thought, “Hmmm. ‘Red Delicious?’ That’s half-true. Red? Yes. Delicious? Not so much’?”Oct 26, 2023Oct 26, 2023
Tom RuwitchThis Dude Checked a Gas Leak With a MatchI ran across an article the other day about a dumb dude in Michigan who smelled gas coming from his newly installed water heater. He…Oct 19, 2023Oct 19, 2023
