The Marketing Analyst

The Marketing Analyst

Jente De Ridder

Marketing Analytics Trends for 2024

As we delve into 2024, marketing analytics continues to undergo rapid and transformative changes. What topics should we focus on in 2024?

Jan 5

Marketing Analytics Trends for 2024

Jan 5

Ben Bracquene

User Data, Targeting in the Cookieless Era: Data Clean Rooms

In recent years, quite a few articles have been warning us about the “cookieless era” that awaits us, starting in 2024. Going forward, the…

Dec 12, 2023

User Data, Targeting in the Cookieless Era: Data Clean Rooms

Dec 12, 2023

Dimitri Dries

What Google Consent Mode is doing, but not telling

The struggle of understanding consent mode for GTM and SGTM with a lack of documentation.

Dec 1, 2023

What Google Consent Mode is doing, but not telling

Dec 1, 2023

Julie Pittoors

GDPR Legislation impact on A/B Testing

How is the discipline of A/B Testing impacted by the GDPR legislation and the lack of a legal framework for data transfers between the EU…

Aug 17, 2022

GDPR Legislation impact on A/B Testing

Aug 17, 2022

Julie Pittoors

GDPR Legislation impact on Behavioural Retargeting

How is the discipline of Behavioural Retargeting impacted by the GDPR legislation and the lack of a legal framework for data transfers…

Aug 17, 2022

GDPR Legislation impact on Behavioural Retargeting

Aug 17, 2022

Julie Pittoors

GDPR Legislation impact on Digital Analytics

How is the discipline of Digital Analytics impacted by the GDPR legislation and the lack of a legal framework for data transfers between…

Aug 17, 2022

GDPR Legislation impact on Digital Analytics

Aug 17, 2022

Julie Pittoors

GDPR: Understanding the Legal Framework

We all want our business to thrive. We all want to know our customers. And in our digital society, there are great tools available to…

Aug 17, 2022

GDPR: Understanding the Legal Framework

Aug 17, 2022

Dimitri Dries

Migrating from Universal analytics to GA4 - Learnings

There is no more way around it, as of Juli 2023, all Google analytics users must have made the switch from UA to GA4

May 24, 2022

Migrating from Universal analytics to GA4 - Learnings

May 24, 2022

Jente De Ridder

Adobe launches GTM challenger: Launch

It’s official: Adobe’s new tag management solution, Adobe Launch, is publicly available since today and will be gradually rolled out to all…

Nov 8, 2017

Adobe launches GTM challenger: Launch

Nov 8, 2017

The Marketing Analyst

Ever wondered what fuels the success of top-notch marketing campaigns? The answer lies in the hands of a Marketing Analyst — the unsung hero of strategic insights. Let’s decode the secrets of marketing analytics, turning numbers into impactful strategies.

Editors

Jente De Ridder

Digital data analyst aiming to make impact through insights. Interested in Digital Analytics, Consumer Psychology and Change Management. Founder of Stitchd.

Julie Pittoors

Currently working as a marketing scientist consultant and marketing manager to both combine the aspects of creativity and data science.

Dimitri Dries

Working as a Digital Analyst since 2018, I've built profound expertise in anything tracking and data related.

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