What’s wrong with your workflow?

Looking to improve your department’s speed? Accuracy? Teamwork? As a manager in charge of a team, can you increase productivity, reduce miscommunications, and improve your team’s workflow?

Here are common department workflow obstacles:

  1. Too many places to communicate 
    Email, software, CRMs, jira, skype, google docs, trello, do to-ist, slack … I could name 100 more. This can get messy. With information all over the place, where are you actually supposed to collaborate, communicate or save important information? Where are you supposed to post information? Who will see it?
  2. The gap between your workflow steps is inconsistent or unclear.
    The next step isn’t clear or easily transferable from a previous step. Is your workflow visual and available?
  3. You’re not using a company or team calendar. 
    Calendars are a place to visually see what is happening in the company. See everyone’s calendar, who is working on what, who is available, who is on vacation. Having a company calendar takes the guess work out of time and scheduling issues.
  4. Company growth goals are not clear.
    It’s important to know, as a marketer, where the company is going. You may know that your company needs to earn more revenue, but how much? Knowing simple facts, like our goal is to make $100,000 in profit by quarter 3 let’s the team know the financial situation and get a better assessment on how to get there.

Solutions to make your workflow easier

  1. Simplify. Simplify. Simplify. 
    Don’t make things more complicated with more software, more devices, more rules. Make it easy for team to create, communicate and succeed by eliminating what isn’t necessary. Eliminate options. Remove at least two programs
  2. Have the end goal in mind.
    Know where you’re going. Break your goal down into steps that are easily managed by your team.
  3. Make sure your team understands the goal and how to get there.
    Make this information easily accessible so everyone is on the same page and knows the process. You’re working together so everyone needs to understand and agree on how to reach the company goal. Tell your team what you need out of them and set clear expectations.
  4. There must be deadlines. 
    Without a due date, your team can’t count on you. Deadlines keep people on task and more productive. If you know you’re bad with deadlines, make the project due date a week later than you think you’ll complete it. Give yourself some buffer time, just in case. It’s better to over promise than under promise.

As a manager, you’ve likely had more experience or seniority than the people you manage. It’s your duty to build a successful team. Hopefully these tips will help you, your team, and your company. Because in the end, you couldn’t do it without your team, they couldn’t do it without you.