Pressing send has never been easier.

Our ongoing journey to be the easiest email marketing platform for the everyman.

Minutemailer.com
The Minutemailer blog
3 min readNov 9, 2018

--

We started Minutemailer because we had a need to send nice looking emails to clients but couldn’t find a system that let us doing it without stressing the hell out in the process. Sure, there were (and are) lots of solutions to send a few mails at the same time to a mailing list, but they’re all so complicated and demanding from a user perspective. If you’re short on time, computer skills or money those mails probably won’t get sent at all.

The first version of Minutemailer.com, an easier way to send a newsletter.

The first version of Minutemailer was relatively limited when it came to design, and we got some great feedback from our customers to work from. So, with that in mind, we set about iterating.

A better version of Minutemailer emerged, with more potential for tweaking templates.

To compensate for some of the functions on the email which we were working on, we decided to blend in some social media scheduling for our users. A nice little marketing packet that included email marketing, plus content scheduling for LinkedIn, Facebook and Twitter.

‘Marketing in Minutes’ — we built in scheduling to social media to our offering.

We began to see that most of our users weren’t using the social media functions. Which was probably down to the channels themselves realising that people might want to have that function on the native sites. Not to mention that Facebook and Twitter were under fire about fake news and misuse of their platforms. Fine by us, email has always been a more powerful marketing tool, and (today) it’s easier to just use the scheduling functions on the social media channels you use.

Besides, we set out to make the simplest, most powerful email platform. That’s what our users want, and that’s what we want to give them. So we pulled the social stuff to get back to our roots. Killing a darling is never easy but we think it’s worth it.

The latest version of Minutemailer.com. More potential for design and customisation than ever before.

Our latest release is the culmination of our learnings about what makes a good newsletter or piece of email marketing. And our platform is even more optimized to help you get there in the quickest, simplest way. Minutemailer, still (and always) marketing in minutes.

Tried it? Grab a free account at minutemailer.com

Speak Swedish? Here’s your version.

--

--

Minutemailer.com
The Minutemailer blog

Swedish online marketing platform. Plan, create, schedule and send Email, Facebook, Twitter & LinkedIn. Free sign up. On Medium — simple marketing tips.