How to Conduct Customer and Prospect Interviews (webinar)
You can’t please everyone. That’s why having a clear understanding of your customers and prospects is an essential part of building products that they’ll love.
I’m hosting a series of webinars to help you learn more about marketing strategies and tactics. The first webinar, offered in three 90-minute sessions, is How to Conduct Customer and Prospect Interviews (register here).
Objective:
The goal of this webinar is to help you design and implement effective customer and prospect interviews.
The success of your product, marketing, sales, customer success, and go-to-market strategies depends on frequent and insightful conversations with your customers. In this webinar, you will learn how to plan, set up, conduct, and analyze customer interviews to extract actionable insights.
Specifically, you will learn how to ask questions that help you understand the context in which your customers and prospects operate. It’s crucial to uncover not only customer pains and problems, but also to learn about their objectives, processes, success metrics, priorities, and current alternatives.
The webinar will also show you how to extract valuable and actionable insights by understanding how your customers act, think and feel.
Dates and Times
Choose the session that’s convenient for you. All are on Fridays:
- January 24th, 9–10:30 am Price: $20 — Register here
- February 7th, 9–10:30 am Price: $50 — Register here
Webinar Outline
Part 1: Planning Interviews
In this section, you will learn how to formulate the goal for your customer interviews, who to interview, what questions to ask, and how to structure your interviews.
Part 2: Setting Interviews
In this section, you will learn how to create effective outreach strategies and best practices for designing messages that people respond to.
Part 3: Conducting Interviews
In this section, you will learn how to correctly ask questions, follow up, and practice active listening.
Part 4: Analyzing & Summarizing Interviews
In this section, you will learn how to summarize customer interviews.
The last 20–30 minutes of the webinar will be open to questions. Each webinar is limited to 25 people. This gives everyone an opportunity to ask questions at the end.
