Designing Marketing Campaigns: Market Segmentation

How to Design Marketing Campaigns: The Importance of Market Segmentation

Myk Pono
Myk Pono
Feb 21, 2017 · 25 min read

This article shares the process involved in designing successful marketing campaigns. The goal is to outline practical strategies and tactics that are vital in launching high ROI marketing campaigns. Its primary focus is SaaS (or enterprise) companies at any growth stage. Even experienced marketing teams should be able to find one or two ideas that are worth testing.