Myk PonoFollowDec 14, 2016·37 min readStrategic Communication/Messaging MapStrategic Communication: How to Develop Strategic Messaging and PositioningLatest Article:Ideal Customer Profile (ICP): How To Create A Comprehensive Customer ProfileThe goal of this article is to show how to create a 360-view of your customer and what characteristics you should…www.mykpono.com