MILLENNIAL KEY LEARNINGS — April 23, 2020

Tanya Chaturvedi
The Mavericks
Published in
2 min readApr 23, 2020

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Quarantine and social distancing could potentially lead to more severe mental health issues for the millennials and the generations after.

The Resilience of Millennials

  • The spread of COVID-19 and the damages due to this may be irrecoverable in terms of social, economic and humanitarian issues. But psychologists and mental health experts are also concerned that quarantine and social distancing could potentially lead to more severe mental health issues for the millennials and the generations after.
  • According to a 2019 report from the Blue Cross Blue Shield Association, major depression diagnoses are rising at a faster rate for millennials — a 47% increase since 2013 — compared to any other age group and they are by and large the most anxious generation.
  • Some people may have also developed a complex coping mechanism subconsciously; being in denial or the bliss from ignorance.
  • In order to focus on mental wellbeing during lockdown, at the Mavericks we are working closely with clients like Practo, KLAY schools and our influencers in order to release useful surveys and provide applicable solutions from certified doctors too.
  • Covid-19 is a defining moment for Generation Z — the young cohort born between 1996–2010. Today, Covid-19 is what 2008 economic crisis was for the Millennials or World War I was for the Lost Generation. Such historical events have shaped entire generations. Covid-19 pandemic changes everything for Gen Z.
  • These young adults have been forced to move back with their parents, just as they were spreading their wings. The empty nests are buzzing again with the sound of streaming TV services and rap music.
  • 48% feel that social distancing has made them closer to their families.
  • However, the millennial may not be entirely comfortable with the new arrangement and might have to compromise on their personal choices
  • 49% of the millennial workforce misses their morning coffee with work friends
  • Left to themselves, they know how to leverage digital technologies to make good use of their time and are picking up new skills through online courses. Some are hosting live music sessions, while others are forming a band to record songs via web conferencing, in honour of health workers.
  • At the Mavericks, we are releasing a set of posts showcasing what our colleague are doing during this lockdown and how they are honing their skill set.
    Have a look at our social media pages for more!

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