MILLENNIAL KEY LEARNINGS — THE MAVERICKS
March 8th 2019
Millennial women opt for extreme adventure trips, diving & trekking most-liked activities
Economic Times
More Indian women, especially millennials, are opting for extreme adventure trips and finding them liberating, a study has found. There was a 32 per cent year-on-year increase in women travellers opting for adventure across soft, medium and extreme activities, according to an international travel company which studied booking and enquiry trends of about 2,000 women travellers in India. The study also found a nine per cent increase in women solo travellers as compared to 2017 and suggests women find such experiences “liberating” as they merge nature, adrenaline and exploration. Driving the growth, the women largely comprises millennials or Gen Y, typically born between 1980s and 1990s. About 70 percent of them come from metro cities while the rest from the tier-2, the study found. It also found that most women seeking adventure trips were financially independent, comprising of professionals such as lawyers, doctors, corporate managers, designers, writers and heads of different organisations.
Galaxy Fold 4G to come to India soon, Samsung CEO DJ Koh confirms
Economic Times
After launching the Galaxy S10 series here, Samsung will soon bring its industry-first Galaxy Fold 4G to the Indian consumers, DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics said here on Wednesday. The internal screen does not merely bend. It folds smoothly and naturally, like a book. As Galaxy Fold opens and closes, apps will automatically show up where you leave off. “India is different from China as we have 180,000 stores here. They are like family. But even in China, we have started doing well. The pre-orders for S10 are unprecedented,” Koh said, adding that the huge consumer base of Samsung in India is a big opportunity for the new series. “Indian consumers respond well to meaningful innovations. They immediately recognise and appreciate good products,” he added. The new Galaxy “M” series for millennials has been immensely popular, with phones being sold in minutes. “Galaxy ‘M’ series was launched here first because the country has tech-savvy millennials,” Koh noted.
Max Life Insurance’s survey pegs ‘India Protection Quotient’ at a mere 35
Business Standard
“The India Protection Quotient is a survey that has uncovered some deep insights on the attitudes, preferences, challenges and concerns of urban Indians towards life insurance and protection. In a country that is evolving each day, the research specifically focuses on demographic and geographic cohorts such as Millennials, women and youth, that reflect how various members of society approach protection”, said Soumya Mohanty, Chief Client Officer, Kantar IMRB on the findings of the India Protection Quotient. Millennials prioritize luxury and travel, financial security takes a backseat Urban Indian Millennials in the age group of 25–35 years are seen to spend on travel, luxury, with nearly 43% not even thinking of protection of their families. Millennials with kids, however, save more for their children’s education and marriage and the primary motivation to buy term insurance is to secure a financial amount for these aspirations in future. When compared to the rest of the demographics, Millennials with kids have an overall greater term insurance awareness and subsequent ownership of 22% as against a general level of 21%. Indian youth and affluent prioritize travel and luxury over financial protection and retirement
Now playing in cinemas, a message for millennial voters
Mint
Bollywood’s plunge into patriotism and politics in 2019 could be either accidental or by design, but brand experts say the patriotic narratives, both on and off-screen, play to the current generation that is a lot more vocal and aggressive about its political opinions and nationalism. An analysis of Election Commission data by The Indian Express reveals there will be an estimated average of 149,000 first-time eligible voters in each Lok Sabha constituency, holding the key in as many as 282 seats. “Earlier we would shy away from chest-thumping, now we’ve become far more aggressive and in-your-face. The current government’s posturing is that we will not sit back and watch, a lot of which was captured in Uri,” said Deepak Kumar, vice president at advertising agency Dentsu Aegis Network.
Flexible workspaces gallop in India
Business Today
The real big trend in commercial real estate, over the past two years, is the rise of flexible workplaces, also called co-working spaces. And this may be reflective of a generational shift in how we think of the future of work. Colliers International, a real estate services company, on Tuesday reported that in 2018, the gross leasing activity across seven major cities in India jumped 17 per cent to 50.2 million sq ft — the highest in the last eight years. Flexible workplaces, which started mushrooming around 2017, formed 14 per cent of the overall leasing activity.
Finger-licking biryani becomes new pizza for millennials
The New Indian Express
At a time when online food ordering has become the new normal for millennials and working couples, piping hot biryani has come out of the oven in a big way, emerging as the most-loved comfort food across Metros and suburbs in the country. Like the way pizza and burger orders flourished, online food delivery platforms have now crowned biryani as the king of most-craved dishes. “Compared to 2017, there was a whopping 681 per cent increase in biryani orders on Swiggy in 2018 — that is one biryani ordered every 3.5 seconds,” the online food delivery platform told IANS. Witnessing the growing demand, opening a biryani house is one of the top choices for entrepreneurs who wish to invest in food start-ups.
What is driving the growth of co-working space in India?
Financial Express
Flexible workplaces (co-working and business centers) in India are growing at a rapid pace, with flexi operators leasing the highest ever in 2018. Leasing by flexi workplace operators crossed 7 million square feet during 2018, according to Colliers International, accounting for 14% of the total leasing during the year. “Bengaluru accounted for the highest share of leasing by flexi operators, followed by Mumbai and Delhi-NCR. Demand for flexi workplaces centers in India was first led by startups, before MNCs and large enterprises took the plunge by taking up space in co-working workspaces,” says Vineet Anand, Director-Office Services (NCR) at Colliers International India. There are, in fact, multiple factors driving the flex workplace space. Millennials, who currently form about 46% of India’s workforce, will influence the working culture as India’s gig economy gathers steam. Interestingly, enterprises are opting for such spaces owing to higher flexibility, as well as greater ease in setting up offices without many administrative hassles.
