from March 2011: Netflix is the digital generation’s HBO
NB: this post was published in March 2011 and given that Netflix is no longer the Albanian army I thought it was worth re-publishing
I’ve been prepping a wide ranging presentation on the accelerating shifts associated with the fusion of our PC/Mac and TV screens and have slacked at blogging my thoughts.
My focus on this fusion has been heightened since I joined Mediabiz International in the fall. We’re building a mini-major studio in Canada, able to handle movie/tv projects from script to screen ie from financing to post-production.
My analysis of the past couple years has led me to the following conclusion, confirmed by today’s blockbuster announcement from Netflix that it is committing to its first original series: premium web video subscriptions is mimicking the pay tv market in the early 1980s when HBO spawned competitors like Showtime. In a nutshell, I see a very near future (12 to 18 months) where cordcutters subscribe to a combination of Netflix and yet-to-launch competitors with distinct content.
This is why today’s deal on House of Cards is key: it signals to the entertainment industry that Netflix wants to be in the same league as HBO — a developer/acquirer of high-quality, original series. I’m also confident that House of Cards will be sub-licensed back to traditional pay tv, my money is on Starz who is already Netflix’s partner.
More thoughts on this momentous deal tomorrow….
HBO's famous tagline "it's not TV, it's HBO" is being upended by Netflix who could claim 'it's not the web, it's…storify.com
Originally published at fredericguarino.tumblr.com.