NB: this post was published in March 2011 and given that Netflix is no longer the Albanian army I thought it was worth re-publishing
I’ve been prepping a wide ranging presentation on the accelerating shifts associated with the fusion of our PC/Mac and TV screens and have slacked at blogging my thoughts.
My focus on this fusion has been heightened since I joined Mediabiz International in the fall. We’re building a mini-major studio in Canada, able to handle movie/tv projects from script to screen ie from financing to post-production.
My analysis of the past couple years has led me to the following conclusion, confirmed by today’s blockbuster announcement from Netflix that it is committing to its first original series: premium web video subscriptions is mimicking the pay tv market in the early 1980s when HBO spawned competitors like Showtime. In a nutshell, I see a very near future (12 to 18 months) where cordcutters subscribe to a combination of Netflix and yet-to-launch competitors with distinct content.
This is why today’s deal on House of Cards is key: it signals to the entertainment industry that Netflix wants to be in the same league as HBO — a developer/acquirer of high-quality, original series. I’m also confident that House of Cards will be sub-licensed back to traditional pay tv, my money is on Starz who is already Netflix’s partner.
More thoughts on this momentous deal tomorrow….
Netflix is the digital generation's HBO - updated (with tweets) · fredericg
HBO's famous tagline "it's not TV, it's HBO" is being upended by Netflix who could claim 'it's not the web, it's…
Originally published at fredericguarino.tumblr.com.