The Mediaquake
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The Mediaquake

The message is the media

A 2030 outlook on McLuhan’s prophecies

Marshall McLuhan (right) in Woody Allen’s Annie Hall

University of Toronto Professor Marshall McLuhan’s genius “the medium is the message” axiom is a formidable sum up of mid 20th Century media analysis. In essence, McLuhan tells us that the powers of media technology in radio, television are so immense that they supersede words themselves. This axiom is worth revisiting with an updated frame of reference and…

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Frederic Guarino

Frederic Guarino

Paris,NYC&Tokyo-bred. http://mediaquake.co http://techlash.news

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