The Mediaquake
Published in

The Mediaquake

The message is the media

A 2030 outlook on McLuhan’s prophecies

Marshall McLuhan (right) in Woody Allen’s Annie Hall

University of Toronto Professor Marshall McLuhan’s genius “the medium is the message” axiom is a formidable sum up of mid 20th Century media analysis. In essence, McLuhan tells us that the powers of media technology in radio, television are so immense that they supersede words themselves. This axiom is worth revisiting with an updated frame of reference and…

where the #ContentRumble pits the entrenched incumbents against the digital natives

Recommended from Medium

Truth to Power

Payments Made from NewsBreak

Don’t be fooled: Independent Media is Whitewashed Too

A Study of Technology in Newsrooms

Was News Break Going To Be The Answer?

‘Las Raras’ and the Google Podcasts creator program

The Strength of Twitter in Journalism

1801 newsletter: Women, Women, Women

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Frederic Guarino

Frederic Guarino


More from Medium

Will Representation Lead to Revolution?

What is Scope Creep and How to avoid it as a Business Analyst?

ICYMI: SPUM University Week 2022 Day 3: Music Therapy, Love and Life Webinar, & Paulinian Jamming

1-Recall your childhood and youth