Organic industry “A Team” journalist Tom Philpott “dines on center stage” at sponsored event
Is it appropriate for a Mother Jones columnist to write glowing columns about industry funded research while appearing at pro-industry events?
On March 9, 2017 The Organic Center held their 14th annual fundraising gala. A project of the Organic Trade Association, The Organic Center’s goal is to “strengthen and expand organic practices and commodities”.
Sponsors and donors include Whole Foods, Annie’s, Horizon Organic, Nature’s Path, Organic Valley, Stonyfield, and Clif Bar.
Tom Philpott is a reporter for Mother Jones. His blog there won an award for best food blog by the Association of Food Journalists in 2014. In 2015 he won the Gerald Loeb Award for Distinguished Business and Financial Journalism for his story exposing major concerns with almond farming in California.
help out with strategic Tweets, comments to media, etc. Can be asked upfront to take defined actions at key time, and play certain roles in specific communities.
On December 13, 2013 Mother Jones published an article by Tom Philpott, titled “Organic Milk Proves Higher in Healthy Fats”. The research was conducted by Benbrook with a grant from Organic Center sponsor Organic Valley.
On March 9, 2017 Tom Philpott was a keynote speaker at the The Organic Center’s fundraising dinner. According to the Organic Center’s press release about the event, Tom Philpott “dined on center stage with Dr. Shade”. Dr. Jessica Shade is the Director of Science Programs with the Organic Center.
While the Benbrook study was criticized by many independent scientists as “rife with methodological problems and questionable scientific assumptions”, none of this criticism appeared in Philpott’s article.
Often critical of what he sees as “industry defenders” using “industry talking points”, Philpott himself was “fully briefed” and was asked to make sure the released research and “outreach effort is broad and on-message.”
How much money has Philpott received from organic industry interests? Ben Bradlee, former Executive Editor at the Washington Post once wrote, “If the Insurance Institute of America, if there is such a thing, pays you $10,000 to make a speech, don’t tell me you haven’t been corrupted. You can say you haven’t and you can say you will attack insurance issues in the same way, but you won’t. You can’t.” A concept known as “buckraking”.
In order for people to consider buying organic the industry must convince them of two things. One is that conventional food is more dangerous, and the other is that organic food is in some way healthier. There is no credible evidence either is the case. Instead the organic industry is relying on public relation firms, their agents, and those journalists who are in their pockets.
Don’t forget to hit the heart to help others find this on Medium!
I don’t get paid to write, but if you would like to support my classroom you can donate here: https://adoptaclassroom.force.com/donors/s/designation/a1mC0000002NxGLIA0/stepha-neidenbach