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The Value of Design in Hard Times

The Value of Design in Hard Times

One of the things you’re not doing now — or doing less of — is aggressively trying to understand how the service landscape has changed.
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Michael Schofield
What is the difference between UX and CX?

What is the difference between UX and CX?

Let’s be clear, many folks have thrown-in. This question has loads of answers, and this writeup will likely not make it to the top of the…
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Michael Schofield
Gutenberg doesn’t disrupt WordPress

Gutenberg doesn’t disrupt WordPress

Without sufficient qualitative research, don’t expect WordPress to self-disrupt any time soon.
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Michael Schofield
Lessons about Design Distilled from a Goodreads Challenge

Lessons about Design Distilled from a Goodreads Challenge

54 insights about design from mostly-not-design books
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Michael Schofield
The Big Ideas
How to talk about User Experience: Defining UX as a Metric

How to talk about User Experience: Defining UX as a Metric

The user experience is a measure of your end-user’s interaction with your organization: its brand, its product, and its services.
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Michael Schofield
The Service Reactor

The Service Reactor

A fundamentally user-centric vision to motivate an organization’s investment in ResearchOps
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Michael Schofield
How to talk about Service Design and User Experience Design in the Same Sentence

How to talk about Service Design and User Experience Design in the ...

Service design is the practice and the user experience is its metric.
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Michael Schofield
Best Practices
Links Should Open in the Same Window

Links Should Open in the Same Window

The best practice is to leave the default link behavior alone
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Michael Schofield
Create Shallow Personas

Create Shallow Personas

Design personas to help you move on to more interesting work.
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Michael Schofield
Modern WordPress Development: You should throw an exception when you encounter a WP_Error

Modern WordPress Development: You should throw an exception when yo...

WordPress methods like wp_insert_user don’t throw exceptions when they fail, but instead — and in some cases only if you tell the method to…
Go to the profile of Michael Schofield
Michael Schofield
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