Don’t lose your shit.

Michael Schofield
Sep 11 · 2 min read

Sometimes the stars align just so and your to-do list explodes with actionable insights that, pursued, improves your design, makes your product easier to use, adds credibility to your cause, or grows your userbase. You find that except for substituting excitement for shame your anxiety around the to-do list isn’t too different than if it were a list of bugs.

This post was originally written for Stoic Designer. Subscribe to show your ❤.

A to-do list is a to-do list. You prioritize a positive one no differently.

  1. Will not pursuing this insight kill you, your colleagues, or leave either of you destitute and in shambles? Probably not. Don’t lose your shit.
  2. Will popping this insight from the to-do list entirely deprive the world of good? Making a form easier to use to join a mailing list is morally different from making a form easier to use to apply for government benefits. Both make a user’s life a modicum easier, but one is a niceness — the other a kindness.
  3. Does anyone really care if a thing gets done? You’d be surprised how many don’t — even your users.
  4. Is the pursuit of an insight out of your immediate control?

Pursue only things-to-do that are in your control, keep your business afloat, do good, and has a good Kano model score (meaning that users actually care), and you’ll find your list of actionable insights dramatically paired.

Craft virtuously.


Clicking that ❤ in this issue of Stoic Designer is an easy, no-sign-in-required way to signal to the great algorithms in the sky that this writeup is worth a minute of your time.

If it’s easier, you can listen to Stoic Designer in your podcatcher of choice.

Remember that design is not art, but a practice.

Michael Schofield

Metric

High-level practical design thinking by Michael Schofield

Michael Schofield

Written by

User Experience Development Lead @WhereByUs. 🎙 Metric: the User Experience Design Podcast (metricpodcast.com).

Metric

Metric

High-level practical design thinking by Michael Schofield

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade