Making it easier for small publishers to bolster their subscriber base

We are designing an open-source opt-in app for small publishers and news organizations. RJI asked we write a post introducing the project and talk about early usability testing.

Michael Schofield
Jul 11, 2018 · 6 min read

Intro

Article

Why did we choose this problem?

An opt-in tool we haven’t named yet

WordPress and MailChimp Integration

Initial Usability Testing

Implications

Early adopter interviews and defining the Minimum Viable Product

Next steps


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High-level practical design thinking by Michael Schofield

Michael Schofield

Written by

User Experience Development Lead @WhereByUs. 🎙 Metric: the User Experience Design Podcast (metricpodcast.com).

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High-level practical design thinking by Michael Schofield