The Persona Zoo

Episode 66 | We hit the user archetypes known as whales, fish, and barnacles — seagulls, hippos, and the whole persona zoo.

Michael Schofield
Feb 4 · 1 min read
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In this episode of Metric, we pick up where we left off in 65: Mazes and Monsters and hit the user archetypes known as whales, fish, and barnacles — the persona zoo! We start with a travelogue about visiting creepy Facebook in Menlo Park. Eventually we delve into jobs to be done and critique of personas.

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High-level practical design thinking by Michael Schofield

Michael Schofield

Written by

User Experience Development Lead @WhereByUs. 🎙 Metric: the User Experience Design Podcast (metricpodcast.com).

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High-level practical design thinking by Michael Schofield