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When Social Media Success Causes Controversy
Hubs.life quit his 9–5 job and caused an uproar
Who thought quitting a job could cause so much controversy? A content creator who goes by hubs.life caused an uproar when he quit his 9–5 job. He had grown an audience of millions across social media platforms by making content that “normalized” a 9–5 lifestyle. The trouble was that his social media success soon gave him the freedom to quit that lifestyle and follow a more creative path.
His audience revolted. Many felt betrayed and used, believing that hubs.life had used their attention solely to escape the very lifestyle he had championed. This scenario illustrates a broader challenge for creators who define themselves too narrowly.
Hubs.life defined himself as a “normal” corporate guy. Similarly, many moms on social media define themselves as “baby moms”, but find it difficult to generate the same content when their children grow up. Others who start as private chefs for Hamptons residents, only to become Hamptons residents themselves after social media success, understandably generate a lot of hate, anger, and jealousy from their audience.
But why? This is the game, folks. Are creators not allowed to grow and evolve based on their success?
