Establish a Brand — YOU!

Speak so much, yet not speak a word.

Whoever you are, whatever you do, with the social media you have both the ability and need to need to take care of your repute.

With the proliferation of social media, branding of oneself is diktat of the day. Before meeting you in person, people will look you up online and already make a judgment of you.

What will a rational person want? To take control of the situation. Don’t leave your professional repute to someone! Be your own PR guru.

This may be a revelation. YOU are a Brand. Yes you. The college student, the cool skater back home, and the member of the university football team. Yes, you don’t endorse Lotus Herbals Youth Rx like Shilpa Shetty or Gujrat like Amitabh Bachchan,

but to your future employers or associates, you are of great importance owing to the unique set of skills that you have!

Personal branding relates to all the subject matter in which you want to be perceived as adept. It helps you to understand what qualities distinct you from others and how enthralling your personality is. Once you know what sets you apart, you use that information to build prominence in people’s minds, ultimately helping you to achieving your goals.

Create your Own Byline. Ex. Disney — “Fun Family Entertainment”. Brainstorm a list of words that describe you best. Add emotional aspect to it; for example — A pioneering entrepreneur chasing an exciting life.

Direct your words to you target market. Determine your purpose. Put the concoction together and witness the magic!

Live up to your Integrity. If you are a shy person, live up to your personality.

Don’t act too bold or go out of your comfort zone. You might be able to fool others twice or thrice. But after that people will keep expecting that of you and it will be tiresome task to pretend someone you are not. Own your characteristics with pride and pomp!

Create a Viable Proposition for yourself. This is a life-long tag.

It goes with you wherever you set your foot. Create it with a broad perspective. And maintain it through thick and thin.

Live the Brand. Have your pretentious mode off, real face on. Chuck the masks and live as you constructed the NEW YOU!

Here you have just taken birth again! Congratulations! Now people see you how you want them to see you. After all:

There are Two Rules in Life:

1. Never give out all the information

2.