ChatGPT Store Earnings Exposed: This is How Much You Can Make

Shae Eloise Lamond
The Million Dollar Thinker
9 min readFeb 7, 2024
ChatGPT Store Earnings Exposed

Table of Contents
1. What Are GPTs?
2. How Much Money Can You Make with GPT Store?
3. Hidden Marketing Potential with Custom GPT Responses
4. How To Access GPT Store
5. What GPTs to Build and How to Build Them
6. 7 Banger GPT Ideas

The ChatGPT Store is finally here, and now we can check it out to find popular and useful versions of ChatGPT created by other users. There’s been some talk about the possibility of getting compensated based on how much we use and engage with our GPT.

Read on to learn how much money you can make through the GPT store, how to create a successful GPT, and how to promote your existing business through this new opportunity.

What Are GPTs?

GPTs (Generative Pre-trained Transformers) are custom-buildable versions of OpenAI’s ChatGPT, built to work as ‘agents’ that you can put some programming into to do specific jobs.

These GPTs use the AI setup of ChatGPT and turn it into a customizable entity that can understand all sorts of specialized conversations, handle unique data sets, and chat with pinpoint accuracy.

How Much Money Can You Make with GPT Store?

OpenAI has not yet disclosed the specifics of its revenue-sharing model. For context, the Apple App Store operates on a 70–30 split, but the details for the GPT Store remain uncertain.

Given this, it’s reasonable to speculate that OpenAI may adopt a model where GPT creators are compensated with a percentage of the end-user subscription fees. To make conservative and realistic estimates, let’s assume OpenAI might allocate 1–2% of the ChatGPT Plus subscription fee, which is currently $20 per month, to creators. This assumption allows us to calculate potential earnings using a straightforward formula:

Earnings = (MonthlyUses × SubscriptionFee × Creator’s Percentage)

By leveraging the average usage data of custom GPTs available on the Explore GPTs page, we can gain insights into potential earnings. For example, a well-utilized GPT like Canva, reported to have over 800,000 monthly uses, illustrates the earning potential within this model.

For Canva, with 800k+ monthly uses, the earnings could range from $160,000 to $320,000 per month:

  • Canva Earnings at 1%: 800,000 x 20 x 0.01 = $160,000/month
  • Canva Earnings at 2%: 800,000 x 20 x 0.02 = $320,000/month
Canva GPT

On the other hand, a smaller, specialized app like a calendar GPT with around 600 monthly users could see earnings ranging from $120 to $240 per month:

  • Calendar Earnings at 1%: 600 x 20 x 0.01 = $120/month
  • Calendar Earnings at 2%: 600 x 20 x 0.02 = $240/month
Calendar GPT

Although earnings for smaller apps may seem modest, these figures highlight the GPT Store’s potential to offer substantial opportunities for creators of niche and specialized apps.

Hidden Marketing Potential with Custom GPT Responses

Beyond the direct revenue potential from custom GPTs, there’s another valuable aspect to consider for business owners. While the focus might often be on immediate monetization, integrating your website URL or company name at the bottom of every GPT response opens up a significant, often overlooked opportunity.

By leveraging this approach, you not only contribute to immediate user engagement but also extend your reach and brand awareness, potentially leading to an increase in website traffic and sales. This dual benefit underscores the hidden potential of custom GPTs as a tool for both direct income and strategic marketing.

It’s a win-win for your business and the GPT users. GPTs are gold for users after help or a bit of entertainment. And you get to slide in a self-promotion without wrecking the user experience.

Sure, GPTs might not score you cash right away, but the long-term payoffs in brand recognition and website traffic are great. As users keep coming back for more responses, your brand sticks in their heads, setting the stage for potential conversions down the track.

Take the KAYAK GPT as an example. When you inquire about flight costs, it not only presents you with flight options but also includes a direct link next to each option to book your flight. This seamless integration allows users to effortlessly transition from inquiry to purchase. And that’s not all, at the end of the response, KAYAK adds a link to a page listing all flight options, ensuring users have access to comprehensive travel choices.

Kayak gpt

Similarly, the Finance Wizard GPT offers predictions on stock market prices. Following its insights, it strategically places links to its Discord community and Substack newsletter. This approach can effectively grow its follower base by directing users to platforms where they can engage further.

Finance Wizard GPT

The key? Make sure your promo message fits the user’s question to keep things natural and non-intrusive. Keep it short and sweet, so you’re not drowning the user in marketing guff.

How To Access GPT Store

The GPT Store has made its way to all ChatGPT Plus and Enterprise customers. If you’re keen to check out the GPT Store, here’s how you can go about it:

  1. Log in to your ChatGPT account. If you’re on ChatGPT Plus or Enterprise, you’ll have access to the GPT Store.
  2. Jump into the “Explore” section. You’ll find it hanging around in the main menu. Give it a click to get straight into the GPT Store.
Explore GPTs

3. Once you’re in, you’ll be on the main store dashboard. Here, you can look at the trending and featured GPT apps of the week. These GPTs are created by other users and the team over at OpenAI.

GPT Store

Take your time exploring these apps. There are categories and lists to make it super easy to find what you’re after.

You’ll spot writing assistants, research tools, programming tutors, and more. OpenAI drops new custom apps every week. So, there’s always something fresh and ready for you to give a try.

What GPTs to Build and How to Build Them

So, to wrap your head around this, you have to understand what current agents are out there now. Currently, you’ll basically find three core types of GPTs:

  • Custom Prompts Simplification: Streamlines user experience with pre-designed prompts, eliminating complexity.
  • Custom Knowledgebase Integration: Enriches GPT responses with specific datasets for tailored information.
  • API Integration: Connects with third-party APIs for enhanced functionality, unlocking diverse tasks and adding unique capabilities.

As a creator, you’d be better off going for API integration. It’ll give you a strategic advantage over other methods, like custom prompt simplification and integration with custom knowledgebases.

This method amps up the GPT’s versatility, letting it hook into external databases and services, giving you access to real-time information. Being adaptable to new tech means the GPT stays on the ball and can get new features as they come along.

Integrating with custom APIs lets you grab specialized knowledge from different domains. That means your responses are going to be richer and more spot on.

You can also tweak the GPT for specific uses without modifying the core setup. It makes it super easy to add new functions, so you’re in the driver’s seat, building a GPT that’s ready for anything the future throws at it.

That way, you’ll stand apart in the GPT Store that’s filled with 3 million other GPTs, most of which are basically crapware.

But first thing’s first — here’s how you can build your own basic custom GPT:

Brainstorming

  • Get the Idea Cooking: Figure out what you want your GPT to do. Could be a fitness guru, a grammar tool, or a virtual study buddy.
  • List the Specs: Jot down the things you want your GPT to do, like making custom diet plans or fixing dodgy grammar.

Kick Off GPT Creation

Hit the button that says “create” and let your imaginations run wild.

Create custom gpt

Set the Rules and Examples

  • Lay Down the Guidelines: Give your GPT some rules to follow and examples to shape its behavior and responses.
  • Show It How It’s Done: Feed the system with example conversations that illustrate the desired interactions. This helps the model understand the context and tone you want.
Custom gpt instructions

Training

  • Incorporate a Custom Knowledgebase: Enhance your GPT’s understanding by attaching files such as text documents and PDFs. This allows the GPT to pull information from these resources during conversations, providing richer, more accurate responses based on the custom knowledgebase you provide.
  • Expand with Additional Capabilities: You can allow your GPT to perform web browsing for real-time information retrieval, create compelling visuals with DALL-E, and analyze complex data with a Code Interpreter.
Custom gpt training

Testing

  • Play Around: Use the platform’s Preview interface to have actual conversations with your GPT. Iron out any kinks and refine its knowledge.
  • Throw Some Curveballs: Throw some tricky questions its way to see how it handles the pressure and evaluate its problem-solving capabilities.
Custom gpt preview

Go Live

Once you’re happy with how your GPT is shaping up, push the publish button. Your GPT is now live and ready to be accessed by millions of users around the world who use the platform.

7 Banger GPT Ideas

To help you get your epiphany, here are a few great GPT ideas that might sell at the GPT store:

1. Stock Trading Support

This GPT will be like having a personal advisor for your stock trades available whenever you need it. A customized GPT could offer automatic investing advice and carry out investments through an API.

While it might sound a bit dodgy, the perks of automated investing could turn the finance game upside down.

Investors could depend on the AI’s analysis and decision-making skills to navigate the complexities of the stock markets. And you can make money off of that.

2. Podcasting Helper

For all you content creators out there, a custom GPT could make the podcasting process super easy. You could string together a series of tasks to generate new podcast topics, titles, and full scripts on a weekly basis.

Plus, the AI could even narrate the scripts using advanced tools like Murf AI. And that’ll give you a hands-free podcasting experience. This automation would save time and ensure a consistent and engaging content schedule.

3. Automatic Blog and SEO Support

Taking content creation a step further, a GPT could function as an automatic blog and SEO tool. The AI could identify low-competition keywords, create articles, and seamlessly upload them to platforms like WordPress.

Although Google’s algorithm may not fully accept AI-generated content yet, this idea gives us a look into the future of content-driven businesses.

4. Repurposing Software Ideas

Here’s a bit cheeky yet clever idea: repurposing concepts from top software companies. You could grab the core ideas from sophisticated tools, like SurferSeo, and flog them on the GPT store as your own creations.

5. Smart Home Helpers for Efficient Energy Use

This AI system could intelligently control appliances and optimize energy usage based on real-time sensor data and electricity prices. That way, the user’s home adjusts its energy consumption patterns to ensure efficiency and cost-effectiveness.

6. Personalized Fitness Assistants

These AI fitness assistants would adapt to your changing health goals, creating routines that evolve with your progress. Whether the users want to build muscle, lose weight, or improve their overall well-being, the customized GPT will be their virtual fitness companion, dishing out guidance and encouragement.

7. Meditation Guides with Real-Time Feedback

Meditation enthusiasts can benefit from GPTs that serve as meditation guides, conducting reflective sessions using your webcam to monitor posture and breathing techniques in real-time. This out-of-the-box approach ensures a more immersive and bespoke meditation experience.

Wrapping Up

While we’re hanging out for the details on the revenue-sharing plan, tackle this once-in-a-lifetime opportunity with a blend of creativity, innovation, and a fair grasp of the market dynamics.

It’s a gold rush, and it’ll take some proactive efforts and savvy planning to come out as a winner. So, if you want to make money from the ChatGPT Store, now’s the time to start whipping up your unique GPT and laying the groundwork for the future.

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Shae Eloise Lamond
The Million Dollar Thinker

Author. Long-time writer, Comedian, Women's Work Facilitator, Communication Coach, Dancer, Manifestor, INFJ, Aussie.