What‘s Hot on the Internet in 2016?

Well done and many thanks to KPCB and Mary Meeker for the 2016 edition of Internet Trends.

Mary Meeker is a partner at KPCB (Venture Capital, Silicon Valley) and produces an annual ‘state of the industry’ report on the internet. It’s always fascinating stuff — and not only for internet insiders and the tech-savvy.

The slide deck is titled Internet Trends…which is something of an understated misnomer. It is a veritable tour de force through the world economy, macro-economics, industry analysis, global trade, winners and losers — where our world is, where it’s going and the role the internet plays and can (perhaps should) play in its future.

Imagine a car that is the most advanced piece of technology you own.

The slide deck is packed with data, insights and conclusions.

Take a look at the tech acquisitions the big automakers are making. Your car might soon be the most advanced piece of technology you own.

How about the fact that tech acquisitions by non-tech companies have increased 263% since 2012? Or that global data growth is rising at 50% CAGR since 2010 against a price reduction from about 20ct to 5ct per gigabyte? Or what happens when machine voice recognition approximates to human voice recognition?

WhatsApp has more than a billion monthly active users. Snapchat had 10 billion video views per day in Q116. Facebook had 8 billion daily video views in Q315. Apparently 81% of us mute video ads (come on advertisers — step up to the challenge). Interest levels are at historically low levels and China has 688 million internet users.

Mobile ad growth is skyrocketing and Facebook growth is insane.

What does all this mean for your business? Are you keeping up? Can you keep up? What’s the plan? Mary Meeker and her team provide plenty of food for thought. And for free.

It’s typical of our new-age economics that KPCB gives this body of research away for no charge and no hassle. The report has a clear US point of view and there are unabashed links between KPCB investments and company profiles offered as examples, but don’t let that detract from its insights and data points.

At the 2016 Code Conference, Mary Meeker delivered the 213 data-dense slides to an audience of a few thousand in about 24 minutes and 30 seconds (an achievement in itself). But her real audience are the people that download the pdf from the KPCB site. I just about managed to scan through it on a two-hour flight from Madrid to Amsterdam.

The big takeaway: the global economy is slowing, the easy growth is behind us and this creates opportunities for businesses who can innovate, increase efficiency, and offer lower prices.

And that is exactly where internet technology comes in.

That’s what I think…what do you think?

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