Why Offering A Low-Ticket Product or Mini Course Is Essential For Your Self-Publishing Business

Plus ideas on what kinds of products to create.

Photo by Samantha Borges on Unsplash

Once someone buys your book, they’ve taken the first step with you.

Now, what’s next?

A low-ticket product — something in the $17 to $97 range — is the perfect next step. It bridges the gap between free content and your higher-ticket offers (like coaching or a full course).

This product should build directly on the transformation your book starts. Think of the course or product as a way for your reader to Level-Up from your book, turning the principles into action.

Think of it as the “how” to your book’s “why.”

Here are some ideas:

• A mini course that walks through key concepts from your book, with video lessons or worksheets.
• A printable workbook that helps readers take action on what they’ve learned.
• A template pack or resource guide that saves them time.
• A group workshop where you teach and answer questions live.

You don’t need a huge tech setup. You can deliver your product through email, a simple landing page, or platforms like Gumroad, Teachable, or Kajabi. The key is to make it valuable, practical, and easy to use.

Why does this work?

Because people who finish your book often want more — they want help applying what they’ve learned. A low-ticket offer gives them that next step without requiring a big commitment.

• It also helps qualify your audience: those who buy are more likely to invest in higher-tier offers later.
• And here’s the bonus: even a $27 digital product can generate meaningful income when promoted through your book, emails, and social media.

So don’t stop with the book.

Create a low-ticket offer that helps your readers go deeper — and helps you build a real business.

My name is J.R. Heimbigner. I’m The Minimalist Author with 20 books to my name (15x #1 Bestseller on Amazon). If you want to learn more about self-publishing, start with my FREE Self-Publishing Author’s Checklist:

Self-Publishing Author’s Checklist

And if you are ready to start writing your book or looking for a group of writers you can learn from and bounce ideas off of, considering joining The Minimalist Author Way: Basic or Pro!

The Minimalist Author Way [Basic]: How to Write and Publish a Bestseller in 90 Days or Less

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