The Effortless Power of Minimalism

Brennan Letkeman
MinimalHero
Published in
1 min readMar 31, 2016

This is seriously as complex as it is

“Less but better” was a phrase popular with industrial designers for a while, and I might be one of the new generation championing it. The cool part for me is that we can apply it to basically every aspect of life as well.

We’re split up between so much stuff. Multitasking is a supposed virtue of productivity (spoiler alert: it’s not) and in the end we put a finite resource, whatever it might be at the time, into infinite buckets. If each bucket gets a drop or two of our resource it’s no wonder we feel like they’re never filling up very fast. No wonder we feel like we’re just spinning our tires in life.

Conversely, by eliminating buckets that we know aren’t our goals (busywork eats time, needless expenses eat money, toxic “friends” / people / events eat energy), we can take those resources and move them into the things that are our goals and make a lot more effective headway to the stuff that matters.

Minimalism is just removing crap.

Removing crap increases efficiency and potency.

Efficiency leads to succeeding in those goals.

So really, minimalism = success.

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Brennan Letkeman
MinimalHero

Industrial designepreneur. Working on a degree in curiosity. Always walking jay and crackin' wise