3 Shifts In Thinking That Changed My Life Forever

Your decisions change the trajectory of your life … for better or worse.

During the first two years of building my previous company, my income was less than that of a McDonald’s employee.

I was also constantly nagged by family members to “get a real job” and “pursue a different direction”.

Fortunately, I ignored this advice.

It wasn’t until my company’s third year that we exploded in revenue and grossed millions of dollars in sales.

So … what kept me going?

A shift in thinking.

Thought Shift #1): Starting a business is like a water pump. You just have to keep on pumping.

Darren Hardy, publisher of SUCCESS Magazine, shared a concept in his book, The Compound Effect, that changed my life forever.

Imagine a hand-pumped water well, which uses a lever and a pipe to extract water from beneath the ground using suction.

To successfully bring the water to the surface, you have to pump the lever consistently.

If you only pump the lever for a few minutes and stop, you won’t see any water.

On the contrary, if you continue to pump the lever, you’ll eventually begin to see small drips of water.

Unfortunately, despite realizing some progress, this is the point where most wantrepreneurs give-up and exclaim: “Only a few drops of water!? You’ve got to be kidding me! Why did I put in so much hard work for so long for this tiny amount of progress?”

But as Darren explains in the book, wise people persist.

The wise person who persists by continuing to pump the lever — in spite of minimal progress — eventually sees big results.

Don’t be the person who starts a business, works hard for a few months (aggressively pumping the water lever), and quits after seeing little-to-no progress (small drips of water).

Don’t be the blogger who writes a few posts and quits after only two people read your amazing content.

Don’t be the unhealthy person who gives up on their weight-loss program after not seeing immediate results by the end of five workouts.


It takes time for meaningful progress to materialize.

Rome wasn’t built in a day.

“You just can’t beat the person who never gives up.”
— Babe Ruth

Thought Shift #2): The “Life, Growth, and Achievement Pendulum.”

The second major thought shift that changed the trajectory of my life (also from Darren Hardy), is the concept of the “Life, Growth, and Achievement Pendulum.”

Here’s how it works:

On one side of the life pendulum, you have failure, rejection, defeat, pain, and sadness.

And on the other side of the life pendulum, you have success, victory, joy, and happiness.

With this pendulum, you can’t directly control the positive side.

But what you can fully control is the pushing of the pendulum to the side of failure, rejection, sadness, and all the other painful things that are required to be endured for success to be achieved.

Only pushing the pendulum to the side of great pain is what will yield great success.

No wonder why average people (who only allow their life pendulum to swing a small distance into the side of pain) experience the equivalent small degree of success!

Extraordinary success requires extraordinary pain.

Just like exercising at the gym, big muscles aren’t built by enduring small levels of pain.

There isn’t a single bodybuilder on planet earth who didn’t first go through massive amounts of pain to build their physique. Not one!

“Everything you want is on the other side of fear.”
— Jack Canfield

Thought Shift #3): Always think from the other person’s perspective.

Being able to place yourself in another person’s shoes — to see yourself through another person’s eyes — is a must-have skill in business.

For example, as I write these words, I think about how I’d feel if I were in your shoes — as if this article was written by another author for me.

I apply this multi-perspective approach not only when composing blog posts, but also in everything else that I do.

From email writing to sales to speaking — you name it.

I always think from the other person’s perspective.


Because people only care about what you can do for them.

The logical thing to do is to simply focus on helping others get what they want.
“You can have everything in life you want, if you will just help other people get what they want.” — Zig Ziglar

Next time you write an email to a colleague or sales prospect, try putting yourself in your recipient’s shoes.

How would you feel if you were on your receiving end?

I hope you enjoyed this post … but more importantly, I hope you apply the principles. Godspeed!

“Don’t let your learning lead to knowledge
or you’ll be a fool.” — Jim Rohn

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