31 Surprising Video Marketing Facts You Need to Know

Larry Kim
Larry Kim
Mar 26, 2018 · 3 min read

One of the most powerful tools in a marketer’s arsenal, is becoming the #1 way to generate conversions.

Video content marketing is one of the most powerful ways to market your product or service. Its inherent ability to capture and hold a consumer’s attention longer than people will spend on a text or image is great, and its ability to appeal to multiple sense is super compelling.

If video isn’t a part of your already, it soon will be if you want to remain competitive.

It’s not just a great medium for viral cat videos, either.

After, 64% of viewers are more likely to make an online purchase. Not convinced? Including video on a landing page can increase conversion by 80%; real estate listings that include a video receive 403% more inquiries than those without.


Online video has literally exploded during the last 5 years, with YouTube reporting that every year. Every minute, 300 hours of video are uploaded to the site. Within another year, video will account for 70% of all Internet traffic, according to recent studies.

Smart marketers are jumping all over the opportunity. In fact, 65% of American marketers plan to increase their mobile ad budgets to include video and 96% of B2B organisations are using , with 73% of them reporting positive results to their ROI.

From the user’s standpoint, 90% of people reported that product videos helped them make a decision to purchase. People love to share, and when they see a compelling, content rich video, 92% of them share it with friends. In other words, they do the work for you!

The most popular form of online content is comedy. increases purchase intent by 97% and brand association by 139%. A majority of executives report they’d rather watch video than read text.

These are just a few of the insights shared in a comprehensive infographic compiled recently by Hyperfine Media.

The question isn’t whether video will start video content marketing; the question is when, because without video, you will quickly fall behind your competitors.

Have a look at these and other amazing stats about video in the infographic below:

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About the Author

Larry Kim is the CEO of — provider of the World’s Best Facebook Messenger Marketing Platform. He’s also the founder of .

You can connect with him on , , , .

Originally Published on

The Mission

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

Larry Kim

Written by

Larry Kim

CEO of MobileMonkey. Founder of WordStream. Top columnist @Inc ❤️ AdWords, Facebook Advertising, Marketing, Entrepreneurship, Start-ups & Venture Capital 🦄

The Mission

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org