Srinivas Rao
Oct 8, 2016 · 3 min read

A few weeks ago we asked listeners of The Unmistakable Creative, if they’d like to receive a monthly list of recommended books. Given that we interview so many authors on the podcast, we happen have a published book ourselves, and are voracious readers, this seemed like a logical extension of our brand.

Some of these books have been out for a while. Others came out just this year. As I’ve said before, if you want to become a prolific writer become a voracious reader.

1. Shoe Dog: A Memoir by the Creator of Nike

Phil Knight started Nike, now a billion dollar company, selling shoes out of the trunk of his car. And it was hardly smooth sailing from the trunk of his car building a globally recognized brand.

This book is a memoir about exactly how he did it. When anyone has asked me for a book recommendation this year, this is always the first one I recommend.

2. View From the Cheap Seats by Neil Gaiman

Some books are meant to be read slowly, savored like a great dessert or an amazing glass of wines. That’s how I’d describe this non-fiction collection of essays by Neil Gaiman. Start each morning by reading one of the essays and you’ll be finished with it in about 3 months.

3. Never Split the Difference by Chris Voss

Chris Voss shared some of the Jedi Mind tricks of an FBI Hostage negotiator on the Unmistakable Creative. If you’re interested in taking both your communication and negotiation skills to the next level, do yourself a favor and pick up a copy.

4. The Self-Made Billionaire Effect by John Sviokla and Mitch Cohen

If you’ve ever wondered about some of the things that billionaires have in common when it comes to their habits, mindsets, and careers, this one of the most insightful books ever written on the subject. From visionaries like Steve Jobs and Mark Cuban to entrepreneurs that you’ve probably never heard of, you’ll learn what makes billionaires tick.

Bonus: Listen to our interview with Justine Musk about The Psychology of Visionaries

5. What I Talk About When I talk about Running by Haruki Murakami

This book was recommended to me by former podcast guest Reema Zaman My life as a writer transformed when my life as a surfer began. And when I read about Murakami describe the experience of being a long distance runner, it makes all the sense in the world. There are many parallels between running and writing. If you’re not a runner, this book might just inspire you to become one.

6. The Namesake by Jumpa Lahiri

If you’ve ever wanted to experience a hauntingly accurate portrayal of growing up as an Indian-American boy, this book will give you a glimpse into what my personal upbringing was like.

7. Kitchen Confidential: Adventures in the Culinary Underbelly

Anthony Bourdain’s memoir will ensure that you never see the staff at a restaurant the same way again. You’ll also have a whole other level of respect for what goes into the craft of making meals. Great writing and some pro tricks that you can utilize in your own kitchen make this one of those books that you won’t be able put down.

Before You Go…

If doing the best work of your life is important to you, you’ll love my free guide: “Optimizing Productivity & Creativity.

The tactics I’ve packed into this guide allowed me to write over 1 million words in the last 2 years. What could it do for your life’s work? Don’t miss it.


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A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

Srinivas Rao

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Order An Audience of One: Reclaiming Creativity for Its Own Sake:https://amzn.to/2LVjgQa Listen to the @UnmistakableCR podcast in iTunes http://apple.co/1GfkvkP

The Mission

A network of business & tech podcasts designed to accelerate learning. Selected as “Best of 2018” by Apple. Mission.org

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