A Platform for Parents: How Fatma Collins and Julie Rogers Built Ten Little

Mission
Mission.org
Published in
1 min readJul 19, 2022

Fatma Collins and Julie Rogers met while they were pregnant with their first kids and when they found they were both struggling to find products and resources for their children, they decided to do something about it. They began Ten Little based on one central conviction: “Parenting is hard, but shopping for your child shouldn’t be.” How did they create a platform that simplified the buying experience for parents everywhere? Find out on Up Next in Commerce!

Tune in to learn:

  • How the Ten Little platform evolved (5:55)
  • How Ten Little found its first customers (15:00)
  • Some upcoming opportunities Ten Little is exploring (19:45)
  • Trends to get excited about in the commerce space (30:20)

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