Acquiring Customers on Autopilot with Birdeye’s David Lehman
How marketers can supercharge their SEO strategies by making a few minor tweaks
Here’s a contrarian thought: buying ads doesn’t win you customers. What does win is when previous customers are happy and willing to tell everybody else just how great you are. Now think about this, before you buy a product, what’s the first thing you do? You read the reviews. From influencers to friends, to referral codes and trade magazines, the way consumers decide what product or service is perfect for them is dependent on who they trust. David Lehman is the President and Chief Operating Officer at Birdeye, and he knows this more than most.
“It’s all about what research people are doing and who do they trust? Do people trust the brands? Do they trust the articles that they’re getting from them? No, they trust their community, They trust their friends,” Lehman said. “They trust their network. They trust the crowdsourced reviews of both the business, a product. As a marketer, experience marketing is so critical because you’ve got to fulfill all of those needs for everybody.”
One way marketers are flipping the funnel and tying their success to customer success is by using platforms such as Birdeye, an experience marketing platform that optimizes SEO, aggregates reviews and helps marketers best tell their story.
“We help businesses grow through happy customers,” Lehman said. “We help them take their best customers and flip the funnel. So instead of starting as a marketer at the top of your funnel and trying to go and find a bunch of people, you can actually take your best customers and use them to grow your funnel.”
On a recent episode of Marketing Trends, Lehman answered that question while also providing an in-depth look at how brands such as Blaze Pizza have used Birdeye’s experience marketing platform to put brand advocates front and center. He also provided a unique look at how marketers can supercharge their SEO strategies on Google, Facebook, and more.
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