Advice From a Replatforming Pro With Rob Johnson of Wyze
Replatforming to increase ROI and the customer experience is often an essential task for an ecommerce business. On Up Next in Commerce, Rob Johnson, Principal E-Commerce Technical Program Leader at Wyze, describes the replatforming experience at Wyza and his previous company Deseret Books. Plus he gives away some insider tips on the changes he made in his role that made the biggest impact on conversions and ROI, and he gives an interesting look into the opportunities to come, such as building a platform that has consumption and purchase in the same place.
Tune in to learn:
- How the media landscape has evolved (5:50)
- What the replatforming process was like for Rob (13:30)
- What mindset shift was necessary for Rob when moving to a young company (24:20)
- What projects Rob is working on (31:10)
Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce
Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.