And Nothing But The Truth

This picture is the result of a long debate between my wife and I.

I had resisted the idea of a dog for a quite some time because I worried about the responsibility.

“Let’s wait until we both get jobs,” I said.

“Let’s wait until we get settled in our apartment,” I said.

“Let’s wait until after we buy a house,” I said.

Finally I ran out of excuses. And Francis, the brindle French Bulldog with ears stretching to space, came home with us. By the time we picked him up, I was head-over-heels in love. I scooped the little pup up and held him tight.

He immediately became the joy of our lives.

For about 2 hours.

When we were considering getting a dog, all our friends said

“I love my pup! Your life will be so happy! You should definitely do it.”

They did not say:

“You will be up all hours of the night comforting the whining flea magnet.”

They did not say:

“Leash training is very much like dragging a 20 lb rock through an obstacle course.”

They did not say:

“Prepare for the smell of dog pee to forever be burned in your nose.”

Which brings me to the current state of the Internet.

It is very sexy to not tell the whole truth.

I mean I get it. If your favorite gurus got 100% transparent, the headlines would read:

How I Earned $100,000 in 48 hours (after 7 years of school, 2 years of building connections, $1,500 worth of website building, and the help of 6 massive influencers)

Nobody wants to live in that world. Not even me.

Let me ask you this, though: how often has an Internet promise been exactly what you expected?

Did you write that book yet?

Are you flipping houses yet?

Have you become a millionaire reselling on Amazon yet?

Gurus tend to downplay the pee on the carpet. It’s human nature, I think. They skirt past needed capital you might not have. You don’t often read about what to do when a customer is screaming at you, asking about a problem which probably wasn’t your fault to begin with. Why discuss potential lawsuits, the challenge of obscurity, the cash flow issues, when you could instead promise fame and fortune in the blink of an eye?

If you aren’t where you want to be, is it possible you weren’t setting your expectations correctly in the first place?

Conflict is hard. Expected conflict is easier.

It’s up to the pundits to keep coming up with sexy headlines.

But it’s up to you to find the truth, the whole truth, and nothing but the truth.

P.S. — I do actually love my dog. He’s my favorite.

— TB

P.P.S. — I’ve done my best to tell nothing but the truth in the book I just launched: The Creative’s Curse