Are You Ready? VR Is Changing Storytelling.
The Mission Newsletter, 3/30/18
“Virtual reality is the ‘ultimate empathy machine.’ These experiences are more than documentaries. They’re opportunities to walk a mile in someone else’s shoes.” -Chris Milk
News That Matters
Health
What does having a baby do to your body… as a father? Sameer Sontakey wanted to find out, so after his wife had their second child, he recorded his biometrics. Here’s what he found.
And no… this isn’t a study analyzing the ever popular ‘dad bod.’ 😂
Wealth
Baby boomers are the fastest growing group of small business owners. After years of working hard for someone else, they are taking the skills they learned on the job and going into business for themselves. Learn how their experience is helping them land customers.
Wisdom
The quest to understand nature vs nurture continues. Scientists have found that the type of mothering a mouse provides her pups can actually change their DNA.
“Mothering style influences the degree to which DNA is mobilized in offspring’s brains, with offspring of more-attentive mothers experiencing less gene movement, and offspring of less-attentive mothers experiencing more gene movement.”
This research supports the idea that a child’s early environment affects brain development and can be the cause, or prevention, of future mental health disorders. Read the study.
Tech Trends
Dreamscape Immersive is attempting to revolutionize how we experience storytelling. The cinematic VR company, backed by Steven Spielberg, is creating short, completely interactive stories using the latest VR tech.
The tech to pull this kind of ‘movie’ off is improving every day, but popularizing and funding this new medium proves to be the bigger challenge.
Check out what could be ‘the biggest change to movies since sound.’
Marketing Trends
Speaking of cool VR, Ready Player One hit theaters yesterday! It’s already raked in $12 million and is predicted to bring in another $40 million over the Easter weekend.
For updates on its box office performance, tune in here.
Have you seen Ready Player One, yet? Let us know what you thought! 🎥😎
The Best of What We Are Watching
Silicon Valley, the HBO comedy series, is back! If you missed it, Episode 1 aired last Sunday.
The Story: After Show for Episodes 9–12
In this week’s show, the host of The Story, Chad Grills, talks with Stephanie Postles (COO of The Mission) and Ian Faison (CCO of The Mission) where they highlight:
- The four BIG ideas/principles that come from the stories this week
- Plus, they show you how to apply these big ideas to your own life
This episode wraps up Season 1 of The Story! Please be sure to let us know what you thought about the episodes by leaving a review or hitting us up on the socials! We’re already hard at work on Season 2 and Season 3. 😊
Listen on iTunes.
The Story Launch Giveaway
Sign up now to get a free entry into our March giveaway contest with $5,000 in prizes — including tickets to Dreamforce, our favorite books, hoodies, drones, and more!
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