Bringing Ecommerce to the African Mass Market

How can an ecommerce brand serve middle to low income African consumers, even those that are offline or lack access to technology? Tracey Turner, Founder and Chair of Copia Global, is bringing e-commerce to the mass market in Africa and dives into the details of their approach. On Up Next in Commerce, she shares the logistics of their unique model, how they have built consumer trust and insights into the market across Africa.

Tune in to learn:

• Using a for-profit model for social impact (04:59)
• Bringing ecommerce to the African mass market (10:50)
• Copia Global’s social impact (21:55)
• The mindset needed to enter new markets (25:38)
• The importance of earning customer trust in new markets (30:22)

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