Building a Better Bank
Doug Brown, President of NCR Digital Banking, discusses how transactions of the future will happen.
In 2021, you’d think that just about everything has been digitized at this point, right? Wrong. In the world of banking, there are still local banks, credit unions, and other financial institutions that have been slow to hop on the digital bandwagon. NCR is here to help not just them, but their customers as well by providing all the technology necessary to make banking, digital payment, and other transactions possible on mobile, online, or anywhere you want.
Technology now has enabled a whole new set of capabilities,” Doug Brown, the President of NCR Digital Banking, said. “And no matter what size the bank is, they shouldn’t force you to do things like come into the branch to do a lot of the activity. So developments around things like cloud is a major one that’s allowed for a flexible infrastructure for any size institution… so that whether it’s the hometown bank or a credit union, they should have the same set of capabilities in our view as the trillionaires, the Bank of Americas and the Chase.”
From the local country bank to the biggest banks on Wall St, NCR is enabling them all, and by extension, making the banking experience for everyone. The experience, though, needs to be good for everyone and unique to each person all at the same time. Seems counterintuitive and difficult, right?
“A combination of both technology, attunement to customers, and treating us as a customer segment of one is now what’s possible,” Brown said. “And so those that are doing it are the ones that are winning.”
And it’s actually the attunement with customers is the key part of the puzzle, Brown explained.
“Within our innovation, we don’t just test with consumers, we hire hundreds and hundreds of college graduates and interns, and we put them into it and say tell us like, what is something of relevance to you that’s a problem?” Brown said. “And it’s fascinating when you think you’re going to know the answer, but then when you hear what they say, you’re like, ‘Wow, we’re off by a mile on this one.’ So what does it mean? How do we retranslate it? So I think reinventing ourselves, transforming ourselves along the way, and infusing that into the knowledge is also what helps us stay in tune with it.”
So what are people saying? What do businesses and individuals want and need? It’s pretty simple, simplicity, efficiency, and personalization. How is NCR delivering all of that? Tune into Up Next in Commerce to find out.
—
Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce
