Building new baselines for D2C commerce

Photo by Maria Lin Kim on Unsplash

As instant commerce becomes increasingly popular, how can consumers rely on products being in-stock? Daniel Folkman, SVP of Business at Gopuff, explains that with over 500 micro fulfillment centers, Gopuff can guarantee delivery on their stocked products as the customer is building their order. Listen to Up Next in Commerce to learn more on how Gopuff is leading experiments on sample feedback data for advertisers and how they are keeping themselves ahead of their competitors.

Tune in to learn:

• About the benefits and challenges with providing product through company-owned fulfillment centers (06:04)
• Why Daniel thinks Gopuff will outlast their competitors (12:01)
• How Gopuff structures their advertisements (18:11)
• What avenues Gopuff is exploring to capitalize on sample tracking (22:48)

—

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.