“Celebritizing” Your Way to CPG Success

How do successful CPG companies build a following? Nick Saltarelli, Co-founder of Mid-Day Squares, shares how he and his partners “celebritized” themselves through an Instagram reality show to break into the chocolate industry. On Up Next in Commerce, he dives into social media strategy, building a fanbase that asks grocery stores to stock their products, and fighting back against attacks.

Tune in to learn:

• Fighting cyberattacks and legal battles against Mid-Day Squares (01:30)
• Launching without support from grocery stores (14:49)
• Why you should remove yourself from the data tracking obsession (25:45)
• “Cracking” TikTok (35:35)

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